Digital Marketing Manager

The Opportunity

Adobe's Student Engagement Marketing team encourages long-term use of Adobe's tools with students and universities. We focus on integrating Adobe Express, Acrobat Studio, Firefly, and AI-powered workflows into daily practices of higher education students and faculty.

We are seeking an experienced Digital Marketing Manager to increase awareness, adoption, and engagement of Adobe tools among faculty, staff, and students worldwide. This global role leads marketing initiatives such as webinars, paid media, and email. You will work closely with customer success, product, and creative teams. If you thrive in a fast-paced, matrixed environment and enjoy data-driven campaigns making real impact, this role is for you.

What You’ll Do

• Architect global coordinated marketing programs — virtual events, paid media, content syndication, and email. Strategically define each channel's role in driving awareness and product adoption.
• Virtual Events & Webinars: Spearhead the end-to-end webinar program - scheduling, content planning with cross-functional partners, speaker selection, audience acquisition, platform set-up, and pre/post-event communications.
• Partner with Adobe's creative team and external agencies to compose compelling assets for customers. Manage campaign calendars and refine touchpoints to support the ideal customer journey.
• Reporting & Analytics: Champion a marketing approach centered on data — track important measurements, share insights with internal and external collaborators, and adjust programs as needed.
• Cross-Functional Management & AI-based workflows: Build strong collaborative relationships with marketing, customer success, and business unit partners across a highly matrixed global organization. Leverage AI tools to accelerate campaign development and delivery, uncover deeper insights from marketing data, and continuously improve and transform processes — moving faster without sacrificing quality.

What You’ll Need

• 7–10 years of digital marketing experience with demonstrated success in programs across paid media, email, and virtual events.
• Demonstrated ability to scale webinar and virtual event programs end to end.
• Experience marketing to higher education audiences (faculty, staff, students) is a strong plus.
• Strong analytical skills — ability to assess business opportunities, track results, and translate data into action.
• Excellent communicator and project manager, with the ability to lead multiple agency teams across various projects, timelines, and geographies.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

 

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $87,300 -- $167,250 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 



In California, the pay range for this position is $115,500 - $167,250
In New York, the pay range for this position is $115,500 - $167,250


At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.