Varonis is looking for an AEO Content Engineer to elevate our visibility across modern search surfaces, AI answer engines, and community-driven platforms with rigor, speed, and an obsessive focus on accuracy.
This role sits at the intersection of content, search, and AI systems. You’ll own how Varonis shows up in zero-click environments, how our brand is represented by LLMs, and how our content influences what gets cited, summarized, and trusted.
You’ll fully own the Varonis blog as a core AEO asset, while also shaping how third-party sources, technical communities, and high-trust platforms feed into AI-generated answers about data security.We’re looking for someone who is highly organized, resilient, curious, and relentless about finding and fixing the narrative when needed.
Responsibilities:
Develop ownand execute our end-to-end AEO strategy to define how we show up across AI answer engines, setting the KPIs and goals, and reporting progress clearly to leadership.
Build and own a content program designed with AEO in mind — topic clusters, entity authority, answer-first structure, and a publishing cadence that treats the blog as a living AEO asset.
Write and edit across every format and channel that feeds AI answers (blog posts, product pages, FAQs, Reddit threads, etc.) with a consistent bar for technical accuracy and answer intent.
Audit existing content continuously to identify gaps between what we publish and what AI models' surface and keep our messaging current as the product evolves.
Implement structured data, schema markup, and on-page optimizations that improve AI discoverability.
Monitor our presence across Reddit, industry forums, and Q&A platforms that LLMs treat as high-trust inputs to respond in ways that keep us authoritative, accurate, andtimely.
Identify and shape how third-party sources influence AI-generated answers about us, building a layered AEO ecosystem, not just owned content.
Stay ahead of how AI search is evolving and adapting strategies proactively.
Experiment with content formats, structures, and distribution strategies designed specifically for modern search behaviors.
Partner closely with SMEs across product, sales, and marketing to pressure-test technical claims and ensure everything we publish holds up to expert scrutiny.
The ideal candidate will have:
3+ years of experience in creating search-focused content, editorial roles, or related B2B content positions (cybersecurity experience is a plus).
Demonstrated knowledge of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), including the distinction between LLM training data and real-time retrieval (RAG.
Working knowledge of Schema.org structured data types and their role in LLM entity disambiguation and citation process as well as knowledge of how LLM crawlers (GPTBot, CCBot,PerplexityBot) work at a technical level.
Demonstrated experience engaging in communities such as Reddit, technical forums, etc., from a brand or research perspective.
Strong writing and editorial judgment, with the ability to make complex technical topics approachable without oversimplifying.
A highly organized, detailed-orientated, and analytical mindset with the ability to translate incomplete or noisy data into action. You don’t wait for perfect information to act.
Enjoys finding errors, edge cases, and inconsistencies in technical explanations, especially when AI gets them wrong, and fixing them with rigor and speed.
Think in systems, not just pages. You understand how blogs, forums, reviews, and third-party sites influence AI answers together. You’re able to build a layered AEO framework, not just a list of tactics.
Actively experiment with LLMs and AI tools to understand search behavior and why answers change, not just that they change.
We invite you to check out our Instagram Page to gain further insight into the Varonis culture!
@VaronisLife
Varonis is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics
