Senior Manager, Global Event Marketing

We’re looking for an Sr Manager, Global Event Marketing to lead experiential marketing campaigns, and drive our global events strategy. You will work with our marketing leaders to create strategic campaigns and lead Hootsuite’s participation at major sponsored and owned events to fuel enterprise sales growth and outbound sales. You are a skilled marketer with deep understanding and experience leading virtual and in person events, you will collaborate across all regions and functions to achieve marketing targets and revenue goals. 

This role is open to remote-applicants in Canada and USA (in Provinces/States where we can hire legally), unless you are near a commuting distance from our Toronto or Vancouver offices. In which case, there would be a hybrid component.

WHAT YOU’LL DO: 

• Develop and lead Hootsuite’s global events strategy for company-wide revenue growth – including enterprise and outbound sales growth – directly contributing to net-new pipeline generation, customer retention, customer expansion, and brand awareness. 
• Oversee the planning and execution of owned and sponsored in-person events, working cross-functionally with marketing and sales leaders to create disruptive creative opportunities to engage customers and prospects and drive results. 
• Hire, lead, and develop a team of experiential marketers. Coach, mentor and perform all other people-management practices in line with Hootsuite’s core values
• Manage the event marketing budget and allocate resources effectively to achieve maximum ROI, while adhering to internal accrual and procurement process. 
• Develop a strategic framework for measuring event ROI and pipeline impact. Analyze data to optimize strategies and demonstrate ROI to executives. 
• Collaborate with Hootsuite’s sales organization to ensure sales reps capitalize on leads and expansion opportunities generated from events 
• Spearhead 360° promotion of events, including through Hootsuite’s Customer Office, organic social media, paid advertising, printed collateral, and partnership promo efforts. 
• Work in partnership with the Global Sales Organization to pitch event marketing partnership opportunities to our prospects and customers. Develop decision making framework that allows for a consistent approach to sponsorship while aligning with company values and brand 
• Partner with our product marketing and brand team to develop, manage and execute launch specific events to announce tier one product announcements, partner announcement, and brand announcements 
• Integrate and align experiential marketing activations with broader Corporate Communications team engagements, including earned speaking opportunities
• Define and optimize key success metrics for events and experiential campaigns, analyze key learnings for future iterations and management decision making
• Source and manage external event planning agencies and regional contractor relationships; provide creative direction and event deliverables, including scope and budget. 
• Other related duties as assigned 

WHAT YOU’LL NEED: 

• 12+ years marketing experience in enterprise SaaS and/or B2B with 5+ years managing events. Experience managing agencies, contractors and freelancers 
• Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
• Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished 
• Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions 
• Decision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities
• Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems 

WHO YOU ARE: 

• Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked. 
• Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t. 
• Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity. 
• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information. 
• Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result. 
• Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively. 
• Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals. 
• Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes. 
• Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected.