Senior Marketing Generalist

This role is for one of the Weekday's clients

Salary range: Rs 2000000 - Rs 5000000 (ie INR 20-50 LPA)

Min Experience: 1 years

Location: Remote (India)

JobType: full-time

We are looking for a highly driven and data-focused Performance Marketing Specialist who can manage and scale multiple marketing funnels end-to-end. This role goes beyond running ads—you will own the complete customer journey, from top-of-funnel acquisition to post-sale engagement and retention. Your primary objective will be to maximize profitability by continuously optimizing campaigns, funnels, and creative performance across multiple offers.

You will play a key role in expanding the number of active offers and scaling marketing efforts through structured experimentation and data-backed decision-making. The ideal candidate thrives in a high-performance environment, is comfortable managing multiple campaigns simultaneously, and believes in continuous testing and iteration to improve results. This role requires a strong balance of creativity, analytical thinking, and technical marketing expertise.

Requirements

Key Responsibilities

• Manage and optimize multiple marketing funnels simultaneously, ensuring consistent performance and profitability
• Execute and scale paid advertising campaigns across platforms such as Google, Meta, and other digital channels
• Continuously test, iterate, and refine ad creatives, audiences, and campaign strategies to identify and scale high-performing assets
• Optimize landing pages using A/B testing methodologies to improve conversion rates and reduce funnel drop-offs
• Build, manage, and enhance full-funnel marketing systems, including CRM, email, SMS, and notification workflows
• Monitor and analyze key metrics such as CAC, LTV, ROAS, and conversion rates to guide strategic decisions
• Develop and maintain high-performing creatives, including ad copy, images, and video content
• Leverage AI tools to improve efficiency, accelerate testing cycles, and enhance campaign performance
• Identify underperforming campaigns quickly, reallocate budgets effectively, and scale winning strategies
• Collaborate with cross-functional teams to ensure alignment on campaign goals and execution

What Makes You a Great Fit

• 3+ years of hands-on experience managing paid marketing campaigns with proven performance results
• Strong expertise in full-funnel marketing, including acquisition, conversion optimization, and retention strategies
• Deep understanding of performance metrics such as CAC, LTV, ROAS, and their impact on business profitability
• Demonstrated ability to run continuous A/B testing and make data-driven decisions at scale
• Proven track record of managing multiple funnels or campaigns simultaneously in a fast-paced environment
• Strong creative instincts with the ability to produce high-converting ad copy and guide visual content
• Proficiency with major ad platforms (Google Ads, Meta Ads, etc.) and analytics tools
• High attention to detail with the ability to identify performance gaps and optimization opportunities
• Comfortable working with spreadsheets, dashboards, and marketing tools to analyze and report data
• Ability to adapt quickly, prioritize effectively, and operate independently in a results-oriented setup
• Strong communication skills and ability to collaborate across teams and time zones
• Enthusiasm for leveraging AI tools to enhance productivity, experimentation, and campaign performance