Marketing at TRACTIAN
The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Demand Generation, Branding, and Field Marketing, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with many teams to show how we can help our clients reach their full potential.
What you'll do
As Global Head of Product Marketing at Tractian, you will own the function that translates product ambition into market impact. You will define the strategy, standards, and operating rhythm for product marketing globally, ensuring the team drives clear positioning, stronger launches, more effective sales execution, and measurable commercial results.
This is a leadership role with broad influence across Product, Sales, and Growth. You will elevate how Tractian tells its story, how it equips teams to win, and how it brings new offerings to market across regions. Success in this role means building a function that is not just highly efficient, but deeply consequential to revenue, expansion, and category leadership.
With full ownership of the PMM organization and regular exposure to executive leadership, you will be expected to lead with strategic judgment, raise the quality bar across every output, and turn product marketing into one of the company’s core growth levers.
Responsibilities
Define and execute the company's global product marketing strategy, ensuring positioning, messaging, and go-to-market motion are aligned with business objectives and revenue targets.
Lead and grow a high-performing PMM team, setting standards for output quality, establishing clear priorities, and creating the conditions for the function to scale.
Own the narrative, from category positioning to product-level messaging, ensuring Tractian communicates a consistent, compelling story across every market and audience.
Partner with Sales to build the enablement infrastructure that moves deals: pitch materials, competitive intelligence, battlecards, and segment-specific assets that actually get used in the field.
Drive go-to-market for product launches, working across Product, Sales, and Growth to bring new capabilities to market with clarity, speed, and commercial impact.
Translate market and competitive intelligence into strategic recommendations that inform product direction, pricing, and expansion priorities.
Partner with CS and Account Management to build the post-sale marketing motion, references, case studies, expansion plays, and advocacy programs that drive retention and upsell.
Requirements
8+ years in B2B SaaS product marketing, with at least 3 years leading a PMM team or function
Demonstrated track record of owning enterprise GTM strategy end-to-end, from positioning to pipeline impact
Experience leading product launches at scale across multiple market segments or geographies
Deep sales enablement experience: has built commercial assets that moved deals, not just content libraries
Strong people leader with the ability to manage diverse functionsunder one coherent operating model
Comfortable with ambiguity and fast pace; knows how to set priorities when everything feels urgent
US-based with the ability to operate across time zones for Latam alignment
Bonus Points
Background in industrial tech, IoT, manufacturing, or field-service markets
Experience building or scaling a PMM function rather than inheriting a mature one
Bilingual in Portuguese or Spanish
Has worked in a high-growth Series B/C environment where speed and resourcefulness mattered
Familiarity with tools like Gong, Posthog, Confluence, HubSpot, Intercom, Amplitude, or similar revenue intelligence platforms
Passionate about AI and how it's reshaping marketing, constantly experimenting with new tools and pushing the team to work smarter and faster through automation and AI-powered workflows
Compensation
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
