Senior Product Marketing Manager, Data & Identity (Canada)

Senior Product Marketing Manager

Company Overview

ActiveProspect empowers marketers to identify and acquire prospects at scale. Our consent-based marketing platform helps brands and publishers during the lead buying and selling process by providing an all-in-one solution for TCPA compliance, data identification validation, lead orchestration, and vendor management. Our InfutorData (formerly Verisk Marketing Solutions) identity resolution and marketing intelligence data solutions address the challenges B2C marketers face in engaging their target audiences with timely, relevant messaging.

Job Summary

ActiveProspect is seeking a Senior Product Marketing Manager to help scale and maintain rapid growth. This is a unique opportunity to help define and own the category of consent-based marketing. Reporting into the Enterprise Marketing Lead, you will be at the intersection of product development, sales, and marketing by driving go-to-market (GTM) strategies, positioning, pricing & packaging, and messaging for ActiveProspects’ InfutorData division. You’ll craft compelling narratives, enable our sales team, and ensure our customers understand the value of our offerings.

Responsibilities:

• Market Intelligence.  Own the collection of market and customer data to enable the product team to drive value through our products. Conduct competitor analysis, read industry news, customer interviews, surveys, analysts, experts, etc., to gather data and turn into actionable insights. 
• Product Positioning & Pricing.  Lead product marketing strategy and execution, including developing personas; positioning, competitive differentiation, and pricing strategy.
• Messaging: Own message map for product offering.  Create crisp value propositions that resonate with the target audience and drive go-to-market plans
• Sales Enablement.  Understand and support our sales teams; train them on the problems we solve for our buyers and users; develop internal sales tools, presentations, and training materials to empower the sales team to communicate product value effectively using HighSpot. Develop external collateral and teach the sales team how and when to use it. Provide enablement content, such as case studies, to highlight value propositions. 
• Thought leadership.  Create thought leadership content for industry events while directing our content writers on key messaging points for whitepapers, blogs, presentations, webinars, and videos
• Go To Market strategy & Release Strategy: Work with the marketing team to define coherent marketing strategies and communication plans for each InfutorData product. Develop and execute GTM strategies for new product launches, features, and updates.
• Collaboration: Partner with Product Management to influence product roadmap decisions and ensure alignment with market needs.
• Content Creation: Produce high-impact marketing content, including case studies, whitepapers, product videos, webinars, and blog posts.
• Performance Metrics: Measure and analyze the success of product marketing initiatives, providing actionable insights for continuous improvement.

Qualifications and Skills

• 7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry

• Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field. MBA is a plus.

• Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains
• Experience in lead generation, performance marketing, or compliance-driven environments
• Familiarity with APIs, data flows, data providers, identity graphs
• Experience working with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers
• Proven track record of successful product launches and GTM campaigns.
• Strong analytical skills and a data-driven approach to decision-making.
• Excellent communication skills, both written and verbal. 
• Proficiency in creating sales enablement tools and marketing content.
• Expertise in using tool such as HighSpot, Gong, Salesforce, Monday.com, HubSpot and AI tools.
• Customer obsession.  You obsess over the customer's needs.
• Outstanding problem-solving skills and attention to detail; must be able to think creatively about issues to find a resolution.
• Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable.
• Authorization to work in the U.S.

Organizational Impact

This role serves as the strategic connective tissue between the market, the product, and revenue teams, ensuring that what we build, how we talk about it, and how we sell it are grounded in real customer needs and competitive realities. By owning market intelligence and customer insights, this role translates complex market signals into clear, actionable guidance that informs product roadmap decisions, positioning, and investment priorities. Through strong product positioning, pricing strategy, and messaging, this role ensures that our products are clearly differentiated and consistently communicated across all customer touchpoints. The result is a unified narrative that resonates with buyers, supports demand generation, and accelerates sales cycles by making value easy to understand and articulate.

The role has a direct impact on sales effectiveness and revenue performance by equipping sales teams with the training, tools, and collateral they need to confidently communicate product value in customer-specific contexts. By enabling sales with clear use cases, competitive insights, and proof points, this role helps improve win rates, deal velocity, and customer trust. Additionally, by driving go-to-market and release strategies in close partnership with Product and Marketing, this role ensures launches are coordinated, impactful, and measurable — maximizing adoption and reducing time-to-value for new features and products. Through thought leadership and high-impact content creation, the role strengthens brand credibility, elevates our voice in the market, and positions the company as a trusted authority within the industry.

ActiveProspect is an Equal Opportunity Employer