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Business Development Representative

Job description

  • Location: United States (remote) 
  • Department: Growth Marketing 
  • Reports To: Growth Marketing 
 
About the Role 
  • We are looking for a highly motivated Business Development Representative (BDR) to drive pipeline generation through a combination of strategic outbound prospecting and lead nurturing. 
  • This role sits within the Growth Marketing team and plays a critical part in driving new business opportunities by engaging prospects, nurturing interest over time, and creating high-quality meetings for the sales team. 
  • You will be responsible for identifying and engaging target accounts, uncovering business challenges, and initiating meaningful conversations with decision-makers across the food, certification, and regulatory landscape. 
  • This is a performance-driven, front-line revenue role suited for someone who is proactive, persistent, and comfortable operating in a high-activity, target-driven environment. 
 
Key Responsibilities 
Prospecting & Pipeline Generation 
  • Execute multi-channel outbound prospecting (phone, email, LinkedIn, video, and creative outreach) to generate new business opportunities 
  • Identify and engage key stakeholders within target accounts and buying groups 
  • Consistently achieve monthly and quarterly targets for meetings booked and pipeline generated 
Lead Nurturing & Engagement 
  • Manage and nurture early-stage leads and contacts over time through structured outreach and follow-up 
  • Engage prospects who are not yet sales-ready and move them toward qualified conversations 
  • Support follow-up and qualification of website-driven agentic AI inquiries where applicable 
  • Maintain consistent engagement through personalized, multi-touch cadences 
Discovery & Qualification 
  • Conduct initial discovery conversations to understand prospect needs, challenges, and priorities 
  • Apply structured qualification frameworks to assess opportunity quality 
  • Clearly communicate value propositions aligned to customer pain points 
Account & Stakeholder Engagement 
  • Navigate organizations to identify and engage multiple decision-makers and influencers 
  • Build early-stage relationships and generate interest across target accounts 
  • Personalize outreach strategies to increase engagement and response rates 
Campaign & Event Alignment 
  • Partner with Marketing to align prospecting efforts with active campaigns and content 
  • Support event-driven prospecting, including pre-event outreach, meeting booking, and post-event follow-up 
Collaboration with Sales 
  • Work closely with Account Executives to align on target accounts and outreach strategy 
  • Ensure seamless handoff of qualified opportunities with clear context and next steps 
Pipeline Management & Reporting 
  • Maintain accurate activity tracking and pipeline updates in Salesforce and sales engagement tools 
  • Manage outreach cadences and continuously optimize for conversion performance 
  • Meet defined KPIs across activity, meetings, and pipeline contribution 
Market Intelligence & Feedback 
  • Capture insights from prospect conversations and share feedback with sales and marketing teams 
  • Contribute to improving messaging, targeting, and campaign effectiveness 
 
Required Qualifications 
  • 1–3 years of experience in business development, sales, or SDR/BDR roles 
  • Proven experience in cold outreach and pipeline generation 
  • Based in the United States 
 
Preferred Experience 
  • Familiarity with tools such as Salesforce, Outreach/Salesloft, ZoomInfo, Apollo, or similar platforms 
  • Experience managing longer lead nurture cycles and outbound prospecting simultaneously 
  • Exposure to event-based prospecting and campaign alignment 
 
Key Skills 
  • Outbound Prospecting & Cold Outreach 
  • Lead Nurturing & Multi-Touch Engagement 
  • Discovery & Qualification 
  • Pipeline Generation 
  • CRM & Sales Engagement Tools 
  • Communication & Relationship Building 
  • Time Management & Activity Prioritization 
 
Success Metrics 
  • Meetings booked and held 
  • Opportunities created 
  • Lead-to-opportunity conversion rates 
  • Outbound activity and engagement metrics 
  • Pipeline contribution from BDR outbound activity 
This is a remote role with occasional travel for team meetings etc. 
 

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