Title: SEO / DIGITAL OPTIMIZATION SPECIALIST
Duration: 12+ Months
Location: Remote
Client: New York City - Metropolitan Transportation Authority
Project Overview:
We are supporting a large-scale, enterprise-level digital transformation initiative focused on the complete redesign and modernization of a high-traffic, public-facing website platform within a highly regulated, service-driven environment. The goal of this initiative is to deliver a modern, user-centric digital experience that reflects a strong and consistent brand identity, improves navigation and usability, and ensures a fully mobile-first experience across all devices.
This effort will also focus heavily on expanding flexible content capabilities, strengthening search engine optimization (SEO), and increasing user engagement through enhanced features such as subscription services, alerts, and other high-impact digital interactions. The platform supports millions of users daily and plays a critical role in delivering real-time information and services.
The environment includes a modern CMS (Drupal), JavaScript frameworks (React and VueJS), real-time data feeds, and multiple third-party integrations. This is a highly visible, mission-critical platform requiring professionals who have successfully delivered large-scale website redesigns in government, public sector, or similarly complex environments.
Candidates must bring deep experience in user-centered design, information architecture, and enterprise web development, including:
- Proven experience designing and redesigning large-scale websites (preferably within government or public sector environments)
- Strong background in UX/UI, information architecture, and accessibility-driven design (WCAG standards)
- Experience developing and integrating web applications and third-party tools
- Hands-on experience working with Drupal CMS in enterprise environments
- Familiarity with compliance and security requirements typical of regulated environments
- Experience supporting large-scale content migrations (5,000+ pages) while preserving SEO and performance
This is an opportunity to work on a highly impactful platform where performance, scalability, accessibility, and user experience are critical to success.
Role Overview:
We are seeking an SEO Specialist to drive search performance and digital growth for a high-traffic platform. This role will ensure strong visibility and sustained organic growth throughout the redesign process.
Responsibilities
- Develop and implement SEO strategy
- Optimize site structure and metadata
- Monitor and improve search rankings
- Support analytics and reporting
Required Experience
- 5+ years of SEO experience
- Experience with large-scale websites
What We're Really Looking For
- Experience maintaining rankings during site redesigns
- Strong analytical mindset
- Experience with technical SEO
Screening Questions
- Have you worked on SEO during a website redesign?
- What tools do you use (GA, Search Console, etc.)?
- How do you prevent ranking drops during migration?