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Influencer Manager - Business Development focus

Job description

At Sweatcoin, we're on a mission to make the world more active - healthier and wealthier along the way. As the leading app that turns steps into rewards, we've inspired 200M+ downloads, delivered $200M+ in rewards, and helped users walk over 23 trillion steps.

Influencer-driven growth is one of our most powerful acquisition channels - and we're just getting started. We're looking for someone to build, scale, and own it.

This is primarily a Business Development role - not a brand management one. You'll be designing systems, sourcing new channels, and driving the kind of growth that compounds. Your goal is clear: double the number of users we acquire through influencers within 6 months.

You'll lead a team of junior entrepreneurs across diverse markets, bringing structure and strategy to their work while pioneering entirely new approaches to influencer acquisition - from AI-driven solutions to vertical-specific campaigns to affiliate innovation.

If you're a builder who gets energy from creating something from scratch, thrives without a playbook, and wants your earnings to reflect your results - this is your role!

What you'll do:

Strategic Development (60%)

  • Design and execute monthly influencer acquisition campaigns targeting specific verticals (health & fitness, gaming, lifestyle, finance, and more)

  • Build professional influencer sourcing processes beyond the Sweatcoin app, leveraging external platforms, direct outreach, and your own creative approaches

  • Explore and test new acquisition channels: AI-driven solutions, third-party affiliate programs, virtual influencers

  • Develop compelling lead magnets and communication strategies to attract high-quality influencers at scale

  • Analyze market opportunities and build data-driven business cases for new initiatives

Team Leadership & Operations (40%)

  • Coordinate and focus the junior entrepreneur team across markets, standardizing processes and best practices

  • Establish clear workflows, tracking systems, and performance metrics

  • Drive continuous improvement and knowledge sharing across geographies

What you'll bring:

  • Proven track record of 2X+ growth in an influencer, affiliate, or partnership program with the numbers and methodology to prove it

  • A builder mindset: you've created something original, not just operated existing platforms

  • Background in consumer mobile apps or web products (startup environment strongly preferred)

  • Strong project management and organizational skills

  • Strategic marketing thinking: you approach an influencer program the way a product marketer approaches a launch

  • Data-driven and creative in equal measure

  • Comfort with variable compensation tied directly to outcomes

Why Sweatcoin:

  • A mission that genuinely matters: getting millions of people moving every single day

  • Full ownership of a high-impact acquisition channel with direct influence on company growth

  • Remote-first culture with flexibility and trust at its core

  • Direct collaboration with leadership in a fast-moving, founder-minded environment

  • Room to experiment, build, and leave your mark

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