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Social Media Manager for an E-commerce Fashion Brand in the US (Home Based Part Time)

Virtual Coworker

Key Facts

Part time
English

Other Skills

  • •
    Communication
  • •
    Time Management
  • •
    Analytical Thinking
  • •
    Detail Oriented
  • •
    Relationship Building
  • •
    Creativity

Roles & Responsibilities

  • Experience managing social media accounts for an e-commerce or fashion brand
  • Proven ability to create short-form video content for TikTok and Instagram Reels
  • Strong copywriting skills for captions, hooks, and CTAs aimed at driving engagement and conversions
  • Familiarity with social media scheduling tools and analytics; ability to iterate based on data

Requirements:

  • Create short-form video content for TikTok and Instagram Reels — styling videos, product spotlights, trends, and storytelling
  • Write compelling captions and hooks designed to drive clicks and conversions
  • Schedule and publish posts consistently across both platforms
  • Monitor comments, DMs, and community engagement — respond and build relationships

Job description

• Create short-form video content for TikTok and Instagram Reels — styling videos, product spotlights, trends, and storytelling
• Write compelling captions and hooks designed to drive clicks and conversions
• Research trending sounds, hashtags, and formats and adapt them to the client's brand voice
• Schedule and publish posts consistently across both platforms
• Monitor comments, DMs, and community engagement — respond and build relationships
• Track content performance and iterate based on data (views, saves, link clicks, conversions)
• Build and maintain email subscriber list from scratch
• Design and write weekly or bi-weekly email campaigns (new arrivals, promotions, stories) - can utilize ChatGPT
• Set up foundational email automations: welcome series, abandoned cart, post-purchase
• Craft subject lines and CTAs optimized for open and click-through rates
• Drive traffic to the website and report on email-attributed revenue
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