Job Description:
We are looking for a Senior Director, Analytics leader to shape the vision for media measurement and reporting across linear and digital channels—modernizing how success is defined, measured, and communicated—and to translate complex data into clear, executive-ready stories that drive action.
The Senior Director, Analytics (Cross Brand) drives cross-brand alignment and delivery—data integration, measurement, streamlined reporting, and insight development—to increase the value brands realize from their media investment.
This role is not tied to a single account; you will support all brands by executing cross brand initiatives, setting measurement foundations and best practices, standardizing reports and KPIs, advancing AI/automation and processes, and coordinating cross-brand onboarding, data integration, intake/request management, and partner/tool evaluation.
You will lead measurement principles and best practices—providing oversight, hands-on support when needed, and consultative recommendations across people-based marketing, cross-channel measurement, MTA/MMM, addressable media, dynamic creative, closed-loop measurement, clean rooms, and advanced/predictive modeling techniques.
What we are looking for (skills + key responsibilities):
Lead and mentor teams—create clarity, remove barriers, and develop talent through coaching and best-practice enablement
Leader in AI-enabled report automation—partnering with teams to streamline recurring reporting, improve speed/quality, and advance analytics capabilities
Entrepreneurial, curious mindset—takes smart risks, challenges the status quo, and drives continuous improvement
Executive communication and storytelling—translates data into clear, credible, actionable recommendations (written and verbal)
Anticipates and solves problems—identifies root causes, mitigates risks, and knows when/how to escalate
Partner with senior stakeholders across brands, business units, and clients to define priorities, success metrics, and a scalable measurement approach
Set and drive the cross-brand analytics roadmap (tools, methods, and operating model) to optimize media performance and key marketing outcomes
Own reporting governance (standards, access, maintenance, troubleshooting, deployment) to ensure consistent, reliable reporting across brands
Own cross-brand intake/triage and support (data issues, access, how-tos, enhancements); prioritize work and manage escalations
Lead cross-brand communication—align teams on POVs, risks, dependencies, decisions, timelines, and deliverable quality
Lead strategic projects and advanced analytics/integrated data solutions (e.g., cross-channel measurement, addressable, predictive modeling) and ensure they can be operationalized
Drive test-and-learn Initiatives (measurement plans, test design, interpretation) to answer key business questions quickly
Evaluate new tools/technologies, define fit within the analytics stack, and guide adoption via documentation, training, and change management
Prepare and deliver executive-level presentations/readouts for internal and external stakeholders
Champion a data-driven culture; stay current on media, measurement (including privacy changes), and technological trends
QUALIFICATIONS/SKILLS:
Bachelor’s degree required; master’s preferred (analytics, data science, computer science, marketing/advertising, business, engineering, or applied statistics/mathematics)
8+ years in analytics supporting digital media and/or marketing measurement (progressive responsibility)
4+ years people management experience (direct leadership and/or leading managers) preferred
Advanced knowledge of digital media analytics, measurement frameworks, and dashboard/data visualization tools
Working knowledge of statistics and experimentation (A/B, MVT; sample sizing; significance; regression/forecasting; lift analysis)
Ability to integrate data sources, assess data quality, and apply data to activation, measurement, and strategic decisioning
Proven cross-functional technical project leadership; aligns stakeholders (technology, creative, UX, media planning/investment, programmatic) to client priorities
Client-facing leadership: translates complex insights into clear, executive-ready recommendations; leads readouts and working sessions
Comfort shaping and supporting business development tied to AI/ML, automation, and advanced analytics opportunities
Ad tech and analytics platforms experience (e.g., CM360, Adobe Analytics, social platform analytics)
Advanced Excel and PowerPoint; MS Office proficiency
Experience with AI tools (e.g., Copilot, Claude, Gemini) and automation
Power BI preferred; SQL and Python preferred
At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
The annual salary range for this position is ($119,000-$172,000). Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
#LI-MS3 #LI-Remote
Location:
New YorkBrand:
CaratTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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