Smartrend Manufacturing Group (SMG) Inc. is one of Manitoba’s fastest-growing companies, committed to increasing safety in the school bus industry and reducing emissions in the electric vehicle charging sector through our diverse divisions. We design and develop exciting, patented, and innovative technologies that make a real and lasting impact across multiple industries.
At the heart of our success are the values that guide everything we do:
- People – our team is what makes us special
- Passion – from our hearts and minds, demonstrated through our actions
- Priority – we put the customer first, every day, in everything we do
- Partnership – with each other, our customers, and our suppliers
We provide a supportive environment where hard work, passions, and goals are recognized. Innovation and collaboration are at the heart of what we do. Share your drive and aspirations with us, and we’ll ensure that your efforts open doors to new opportunities and growth.
THE POSITION
The Regional Account Executive, First Light Safety Products, is a results-driven sales professional responsible for prospecting, building pipeline, and closing new business. Working in partnership with a dedicated Sales Development Specialist who supports lead generation and meeting coordination, this role is focused on advancing opportunities and driving revenue.
Operating remotely within an assigned territory (TN, NC, SC, GA, AL, MS, LA, and FL), you will own the full sales cycle, from initial engagement through to close, while building and managing relationships across school districts, dealers, and distribution partners. Reporting to First Light’s head office in Winnipeg, Canada, this role offers a high degree of autonomy and is best suited to a self-motivated, disciplined seller who thrives in a performance-driven environment.
This role requires regular travel across the territory, typically 1–3 weeks per month depending on seasonality, with peak periods requiring extended time on the road. Annual travel may reach up to approximately 60%, with occasional weekend travel and event participation expected.
HOW YOU WILL BE MAKING AN IMPACT
- Prospect and secure new business across school districts, school bus dealers, and parts distributors through proactive outreach
- Drive new business acquisition through a proactive sales approach, while maintaining and growing existing accounts
- Deliver product demonstrations and communicate features, benefits, and value
- Navigate and overcome technical and business objections to close opportunities
- Follow a structured sales process with strong attention to detail and execution discipline
- Open, develop, and grow new accounts within the assigned territory
- Build and strengthen relationships with school bus dealers and parts distributors
- Collaborate with internal partners to plan territory activity and achieve sales targets
- Deliver an exceptional customer experience and act as a trusted advisor
- Develop deep product knowledge and serve as a subject matter expert
- Maintain accurate CRM data, track pipeline activity, and report on sales performance
- Represent the organization at industry tradeshows, events, and customer engagements
WHAT SKILLS AND EXPERIENCE YOU REQUIRE
- Post-secondary education in Sales, Marketing, Business Administration, or a related field
- 3–5 years of experience in inside and/or outside sales, with demonstrated success in new business development
- Strong interpersonal, communication, presentation, and problem-solving skills with a confident, professional presence
- Proven ability to build relationships, influence decisions, and negotiate effectively
- Customer-focused mindset with a commitment to delivering a high-quality experience
- Highly organized with the ability to manage multiple priorities in a fast-paced environment
- Strong attention to detail and disciplined approach to execution
- Proficiency with CRM systems and Microsoft Office
- Valid driver’s license with a clean driving record and ability to rent vehicles for business travel
- Availability for frequent travel within the assigned territory, including occasional weekend travel
THE BENEFITS OF BEING PART OF OUR TEAM
We believe that a healthy, supported team is key to our success. That’s why we offer a benefits package that prioritizes work-life balance, financial wellness, and overall well-being.
Our team members enjoy:
- Competitive base salary with uncapped commission earning potential
- High degree of autonomy in a work-from-home, territory-based role
- Comprehensive group benefits package
- Employer-paid wellness allowance
- Company-matched 401K
- Generous paid time off, including vacation and paid sick days
- Company-paid holiday shutdown from Christmas to New Year’s
We would like to thank all applicants who apply, however, only those selected for an interview will be contacted.
