Job Title: Performance Marketing Manager
Employment Type: Full-Time (Remote)
Working Hours: U.S. Time Zones
About the Role
We’re hiring a Performance Marketing Manager who knows how to turn budget into pipeline. This is not a “set it and forget it” role. You’ll own strategy, execution, and optimization across paid channels — with clear accountability for results.
You’ll manage multi-platform campaigns across Google, Meta, LinkedIn, X (Twitter), Reddit, TikTok, and emerging channels. The goal is simple: generate qualified leads and profitable growth while improving efficiency month over month.
If you think in funnels, obsess over metrics, and test relentlessly — this role is for you.
What You’ll Own
1. Paid Media Strategy & Execution
- Build and manage performance campaigns across Google Ads, Meta, LinkedIn, X, Reddit, TikTok, and other paid channels.
- Design full-funnel strategies for B2B lead generation and sales growth.
- Launch campaigns from scratch — structure, targeting, tracking, creative direction, and optimization.
- Write high-converting ad copy and collaborate on creative production.
- Align messaging across paid, organic, and content efforts.
2. Optimization & Scaling
- Monitor campaigns daily and make proactive adjustments.
- Run structured A/B tests across creatives, audiences, bidding strategies, and landing pages.
- Optimize budgets, bids, and targeting to improve CPA and ROAS.
- Identify scaling opportunities while maintaining efficiency.
- Stay ahead of algorithm shifts, privacy updates, and platform best practices.
3. Analytics & Reporting
- Track and analyze performance metrics: CTR, CPC, CPL, CPA, ROAS, CVR.
- Use Google Analytics, Tag Manager, and platform dashboards to evaluate attribution and funnel performance.
- Build clear performance reports with insights — not just numbers.
- Translate data into actionable strategy shifts.
4. Cross-Team Collaboration
- Work closely with marketing and sales to align campaigns with revenue goals.
- Provide data-backed creative feedback to improve messaging and visuals.
- Contribute to broader growth initiatives across paid, content, and lifecycle marketing.
Required Experience
- Minimum 3+ years of hands-on paid media management across Google Ads, Meta, and LinkedIn (platform-native experience required; not agency oversight only).
- Proven track record of reducing CPA and scaling profitable campaigns with documented results (ROAS improvement, budget scaling, CPL reduction).
- Strong B2B lead generation experience with measurable pipeline impact.
- Deep understanding of PPC fundamentals — bidding strategies, quality score, audience segmentation, keyword strategy, retargeting, and funnel optimization.
- Advanced knowledge of attribution models and conversion tracking, including pixel setup, event tracking, UTM structuring, and multi-touch attribution.
- Hands-on experience with Google Analytics (GA4) and Google Tag Manager — must be comfortable auditing and troubleshooting tracking setups.
- Ability to independently launch campaigns from scratch (strategy → build → tracking → optimization → reporting).
- Strong ad copywriting skills focused on conversion, testing angles, and audience psychology.
Preferred Experience
- Familiarity with CRM and automation platforms (HubSpot, Salesforce, Marketo).
- Funnel marketing and advanced audience segmentation experience.
- Google Ads and/or Meta certifications.
- Experience managing multiple client accounts or large ad portfolios.
- Creative tools proficiency (Canva, Adobe Creative Suite).
What a Typical Day Looks Like
- Review dashboards and performance trends.
- Adjust bids, budgets, targeting, and creatives.
- Launch new campaigns or experiments.
- Coordinate with design and content teams.
- Analyze funnel data and identify bottlenecks.
- Prepare performance insights and recommendations.
Execution. Testing. Optimization. Repeat.
KPIs You’ll Be Measured On
- Click-Through Rate (CTR)
- Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Lead or Revenue Growth
- Budget Efficiency
Performance is measurable. So is success.
Interview Process
- Application Review – Experience and alignment assessment.
- Initial Interview – Paid media background and strategic thinking discussion.
- Technical Interview – Campaign deep dive and real-world scenario evaluation.
- Final Interview – Leadership alignment and long-term fit conversation.
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