Vice President, Group Creative Director

Say hello to Hagerty

Hagerty is a company built by drivers for drivers. We put our members at the center of everything we do, and are dedicated to making it easier and more enjoyable for enthusiasts to drive and celebrate the machines they love. We’re proud to be the world’s largest insurer of collectible and enthusiast vehicles and are home to the Hagerty Drivers Club, the world’s largest car club. Our Marketplace business presents live and digital sales across the U.S. and Europe, we host a number of driving events and concours, and our award‑winning automotive journalists produce the most popular car magazine globally, alongside internationally awarded videos. We’re committed to Never Stop Driving. Ready to get in the driver’s seat? Join us! 

As Vice President, Group Creative Director, you’ll be our most senior creative leader, responsible for Hagerty’s creative outputs across the business. Partnering with a Creative Business Director, you’ll concept and produce world-class ideas from briefs developed by internal marketing leaders. You’ll be a passionate car enthusiast, driving the development of smart, strategic, and emotionally resonant work that will both solve the needs of any given brief, and reflect our purpose of making it easier and more enjoyable to be a driving enthusiast.

You’ll blend strategic insight with creative excellence, equally strong in conceptual ideas, writing, art direction and storytelling.  Your big ideas will come to life across a range media and non-media environments and surfaces, including digital, social, influencer, events, experiential, print and film.

What you’ll do

• Lead the concepting, development and execution of integrated brand and marketing work across all Hagerty lines of business.

• Partner closely with marketing, strategy, and product teams to translate briefs into innovative ideas that connect emotionally with driving enthusiasts.

• Elevate creative quality across writing, art direction, design and production to ensure clear, inspiring and consistent brand expression.

• Mentor and inspire a multi-disciplinary creative team, fostering a culture of curiosity, creative and execution excellence.

• Champion Hagerty’s voice, visual language, and creative standards across channels, from digital and social, to live events, experiences and film.

• Represent creative thinking at the executive level, helping shape Hagerty’s broader brand and growth strategies.

This might describe you

• A deep, authentic passion for cars, driving and automotive culture, with a genuine connection to our audience of driving enthusiasts.

• 12+ years of creative experience at a nationally-known creative agency or large-scale in-house environment, having lead and guided teams to develop their very best ideas and execution.

• A portfolio of award winning, business driving work that reflects both personal creative excellence and the elevation of work through others.

• Exceptional creative judgement across concepting, writing, art direction and design, with a keen eye for spectacular photography, especially of cars.

• Charismatic, you’ll persuasively represent ideas to sell them in.

• A curious, glass-half-full person who gets excited about figuring out how to do things that have never been done before.

• An intuitive understanding of how people think and make decisions.

• The ability to thrive in complexity, build alignment and move things forward.

• The judgment to know when to push and when to listen.

Other things to note

• This role can be worked from any U.S. remote location with regular in-person reporting to Head Office in Traverse City, MI
• Familiarity with public company requirements, including Sarbanes Oxley and key regulations, if applicable. For SOX compliant roles, responsible for designing, executing, and documenting internal controls where they have been identified as owners to prevent errors in financial reporting, processes, and business operations. Including attestation to the completeness, accuracy, and compliance of all financial reporting data, where applicable.

If you reside in the following jurisdictions: Illinois, Colorado, California, District of Columbia, Hawaii, Maryland, Minnesota, Nevada, New York, or Jersey City, New Jersey, Cincinnati or Toledo, Ohio, Rhode Island, Washington, British Columbia, Canada please email recruiting@hagerty.com for compensation, comprehensive benefits and the perks that set us apart. 

At Hagerty, we share the road. We are an inclusive automotive community where all are welcomed, valued and belong regardless of race, gender, age, or car preference.  We are united by our shared passion for driving, our commitment to preserve car culture for future generations and our desire to make a positive impact in the world.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!