Brand Marketing Lead, Food & Beverage

What is the job? 
As Brand Marketing Lead for Food & Beverage, you will own how Regal’s concessions and guest experiences are positioned, launched, and grown across digital and in-theatre touchpoints. This role sits at the intersection of brand strategy and revenue performance, shaping how guests discover, engage with, and return to digitally enabled F&B experiences across web, app, and kiosks.

You will be accountable not only for how the brand shows up, but for how effectively marketing drives adoption, conversion, and incremental revenue. Working cross‑functionally with product, analytics, growth, and operations, you’ll turn customer insight and performance data into campaigns that elevate both brand perception and commercial results.

What will you be doing?  

• You will own the brand marketing strategy for Food & Beverage with clear accountability to usage, conversion, and revenue goals.
• You will lead go‑to‑market and lifecycle marketing plans that drive awareness, repeat usage, and increased spend per guest.
• You will translate digital product functionality across site, app, and kiosks into clear, benefit‑led messaging that reduces friction and improves conversion.
• You will partner with product, analytics, growth, and operations teams to define success metrics and continuously optimize performance.
• You will develop and execute integrated campaigns across owned, paid, and in‑venue channels, optimizing against key KPIs.

About you 

• You have experience owning both brand strategy and performance outcomes tied to revenue and growth.
• You have successfully marketed digital products, loyalty programs, or subscription‑based experiences.
• You are comfortable being accountable for KPIs such as conversion rate, customer lifetime value, and incremental revenue.
• You understand how digital experiences function across web, mobile, and physical environments and how to market them effectively.
• You are able to balance long‑term brand equity with near‑term monetization and growth goals.
• You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire. Read more about them here - About us 
   

About Regal 

Regal Cinemas – where movie magic meets unforgettable experiences! 

At Regal Cinemas, part of Regal Cineworld, each day is a celebration of everything film and entertainment. From the first popcorn crunch to the closing credits, we’re all about creating moments that spark joy, laughter, and a little bit of movie magic. 

With over 7,600 screens across 625 locations in 9 countries, including Cineworld, Picturehouse, Cinema City, Yes Planet, and Regal Cinemas right here in the US - we bring the joy of movies to millions. 

Based out of our buzzing Theatre Support Office in Knoxville, Tennessee, we offer a variety of roles with a mix of hybrid, field-based, or remote working options, depending on the role.  

What really makes Regal shine? Our people. We’re passionate about supporting your growth and helping you carve out your dream career within the Regal Cineworld family. Fancy joining us on this epic film adventure? Dive into the Regal stories and see what life’s like behind the scenes of the big screen!   

Read more about the Regal culture here – Regal Careers 

Our Benefits  

• Discretionary annual bonus 
• Free movie passes and discounted concessions at any Regal location 
• Paid vacation time and sick leave to support a healthy work-life balance 
• Eligibility to participate in our 401(k) retirement plan with company match after age 21 and one month of service 
• Summer half-day Fridays during the summer season 
• Medical and prescription coverage, with company contributions toward the cost 
• Company-paid life insurance and disability insurance at no cost to employees 
• Dental, vision, and supplemental life insurance options available for employees and their dependents 
• Additional coverage options including accident, critical illness, and hospital indemnity insurance 

Inclusion & Belonging 

At Regal Cineworld, we believe our strength comes from the diversity of our people. We are committed to fostering a workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work. Our commitment to inclusion and belonging embraces all aspects of identity, including gender, ethnicity, age, disability, sexual orientation, religion, and background. 

We take pride in creating an environment where differences are celebrated and everyone has equal opportunities to succeed. Our hiring process is designed to be fair and accessible, welcoming applicants from all backgrounds. If you need any accommodations during the hiring process or in the workplace to support your needs, please contact the Talent team. 

Do you feel like you don’t have all the experience listed but would love to explore a career at Regal? Please still contact careers@regalcineworld.com. We understand that confidence gaps and imposter syndrome can get in the way of meeting incredible candidates, and we wouldn’t want this to