Communication Spec II

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location (Full Address):

265 Crittenden Blvd, Rochester, New York, United States of America, 14642

Opening:

Worker Subtype:

Regular

Time Type:

Full time

Scheduled Weekly Hours:

40

Department:

400089 Dev & Behav Pediatrics

Work Shift:

UR - Day (United States of America)

Range:

UR URG 110

Compensation Range:

$60,431.00 - $84,603.00

Responsibilities:

This position will focus on internal (interdepartmental and University-related) and external communications to support the UCEDD and LEND programs, with opportunities to support the broader division of Developmental and Behavioral Pediatrics as appropriate. Internal communication goals include promotion of a supportive, team-based work environment where information is shared readily and easily accessible to all employees. External communications will include program promotion and continuous content upkeep. The Communications Specialist will liaise to the Pediatrics Website Services team to ensure that social media presence, website development and digital marketing strategies for DBP meet industry best practices and URMC brand and marketing standards. Marketing outreach will be geared toward referring provides as well as directly to people and families.

ESSENTIAL FUNCTIONS

Plans, manages, and executes strategies for the communications team that raises money and drives engagement. Writes and develops compelling content. Identifies and creates compelling, audience-aligned digital and print content that communicates and supports the University’s strategic goals, initiatives, and priorities, as well as other relevant needs as defined by leadership. Interviews subject matter experts and synthesizes complex scholarship, industry concepts, or important messaging for a broad, non-specialist audience, and collaborates closely with in-house editors, photographers, video producers, graphic and web designers, and others to execute on content deliverables. Contributes to the development of and executes annual marketing operations plans to help raise money and create engagement. Sets clear goals for the team and aligns unit goals with advancement goals.

Oversee use and maintenance of communication support tools to disseminate information to internal and external partners and customers - including but not limited to:

• Use communication support tools to keep information current and useful, increase communication regarding operational functions, and to improve the overall work experience for the department
• Optimize and maintain external communications (i.e. website, social media accounts, traditional print media) in accordance with best practice and URMC guidelines. along with meetings (in-person and remote) including practice outreach.
• Work to implement market data findings into digital and traditional marketing strategies aimed at referral sources and community education/awareness and outreach
•  Establish and maintain a regular schedule for soliciting and documenting information from faculty and staff members regarding status of service lines, updates, initiatives, accuracy of existing content.
• Opportunities to participate in community events to share and disseminate plain language information on DBP programs to community members.

Provide oversight and coordination for use of social media:

• Follow University policy and procedure for requesting and monitoring SCDD and LEND Facebook pages, Instagram, and Twitter (SCDD, UR LEND). 
• Review activity on social media pages routinely as directed by University guidelines.  Address negative posts appropriately, working closely with the Department of Pediatrics and Public Relations.
• Train DBP staff on appropriate usage of social media as allowed under University guidelines.
• Monitor and report metrics and trends describing social media reach.  Prepare presentations on effectiveness of social media sites as required for annual Divisional, Departmental and sponsor-mandated reporting.
• Engage with community partners, to ensure relevant sharing of key events, programs, and services
• Produce content related to awareness and celebration months and days, especially those related to disability identity and culture.

Serve as a liaison to Department of Pediatrics Web Services. Maintain and improve the division website presence, improve design, usability and accessibility.

• Draft language, content, and structural changes and collaborate with Pediatric Website Services, so they can execute requested changes.
• Keep abreast of accessibility legislation and guidelines, making improvements to UCEDD/ LEND sites to adhere to recommended universal accessibility standards (currently 508/WCAG 2.0 AA).
• Identify opportunities to adopt new functionality that improves user experience.
• Coordinate with Pediatrics Web Services around site analytics data to determine most effective site structure in order to target content, drive traffic and improve program visibility.
• Prepare presentations on effectiveness of website as required for annual Divisional, Departmental and sponsor-mandated reporting.
• Support division members in creating accessible flyers, websites, and other public facing documents.

Other duties as assigned

The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University’s Mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law.