Job location: Hershey, PA (Open to Remote)
Summary:
A Senior Associate Brand Manager (ABM)/Sr ABM has responsibility for specific projects and activities in support of the SkinnyPop and Pirates Booty business. An ABM/Sr ABM must be a strong leader of people in cross-functional assignments as he/she plays a leadership role throughout the corporation, coordinating with other functional areas to ensure necessary actions occur in support of his/her marketing position. This position often plays a leadership and/or project management role with outside marketing suppliers such as ad agencies.
Additionally, this position requires strong analytical skills as well as an ability to translate analysis on the business into recommended programs affecting all major marketing variables. Those marketing variables include advertising, promotion, product changes, pricing, new products, retail programs, and other key programs that could affect the short and long-term profitability and share position. Individuals must have a keen view of the external environment including general trends impacting the business, competitive assessments, and an understanding of both consumers and customers.
The individual in this position supports the development of strategic, consumer-based initiatives for various Hershey Company flagship brands. This individual will support strategy development and help address trends/unmet consumer needs and brand white-space opportunities to achieve company growth and profit targets. This includes the identification and assessment of strategic opportunity areas and development of new initiatives, from discovery and ideation, through to commercialization.
Responsibilities:
- Strategic, annual, and marketing planning and periodic re-planning on the business
- Leadership of activities inside and outside the company that will result in successful implementation of marketing plans
- Analysis of the business results or directing such analysis
- Deep knowledge of the commercial, operational, and financial dimensions of the business
- Partnership with consumer insights to support strategy development through identification of white-space opportunities and analysis of trends/unmet consumer needs
- External and internal assessments of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility
- Personal training and development
Qualifications(Knowledge, Skills, Education, Experience, etc.):
• 3+ years experience in Marketing, Sales, Strategy and / or General Management
• Bachelor’s Degree required, MBA or equivalent marketplace experience preferred
• Self-starter with high degree of personal initiative
• Strong project and timeline management skills
• Ability to lead cross-functional teams
• Outstanding strategic thinking and analytical abilities
• Strong verbal and written communicator to wide breadth of audiences
• Ability to thrive in a fast-paced, rapidly evolving, and collaborative entrepreneurial environment
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.
You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.
To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
