Social Media Assistant

This is a remote position.

Our client is looking for a Social Media Assistant to support the day-to-day execution of their digital content strategy across Instagram and TikTok. They operate within the consumer/lifestyle space and have recently been growing their presence through engaging, short-form content and brand-driven storytelling.

This role is highly execution-focused, ideal for someone who already has hands-on experience managing social media accounts for brands and understands what performs on short-form platforms. The position requires a mix of creativity, attention to detail, and strong communication skills to maintain a consistent brand voice while driving engagement.

Responsibilities

• Edit short-form videos for Reels and TikTok using tools like CapCut, Adobe Premiere Rush, or similar platforms
  
• Apply captions, transitions, trending audio, and proper pacing for videos ranging from 7 to 60 seconds
  
• Manage Instagram content, including scheduling posts, publishing Reels, uploading stories, and creating carousels
  
• Handle TikTok posting, including formatting, captions, and hashtag optimization
  
• Design and resize visual assets in Canva, including story formats, carousel posts, and branded overlays
  
• Take full ownership of carousel creation aligned with brand guidelines
  
• Engage with the community by responding to comments and direct messages in a consistent and natural brand tone
  
• Use scheduling tools such as Later, Buffer, or similar platforms to plan and publish content
  
• Monitor and interpret Instagram Insights and TikTok Analytics to identify trends and top-performing content
  
• Repurpose UGC (user-generated content) into polished, branded videos ready for publishing
  
• Apply basic SEO practices within Instagram captions and profiles to improve discoverability
  

Requirements

• Minimum 1 year of experience managing social media for a brand (not personal accounts)
  
• Proven experience editing and publishing short-form video content for Instagram and TikTok
  
• Strong English writing skills with the ability to communicate naturally and professionally
  
• Hands-on experience with Canva for content creation and formatting
  
• Familiarity with content scheduling platforms such as Later or Buffer
  
• Understanding of social media algorithms and what drives engagement (reach, saves, shares)
  
• Experience managing community engagement for business accounts (comments and DMs)
  
• Availability to work one of the following schedules (CST):
  • Preferred: Split shift (7:00–9:00 AM and 6:00–8:00 PM)
    
  • Alternative: 6:00–10:00 AM or 5:00–9:00 PM
    

Qualifications

• Experience working with food, wellness, lifestyle, or consumer product brands
  
• Familiarity with ManyChat or similar automation tools
  
• Experience with hashtag research and optimization strategies
  
• Basic understanding of SEO for social media platforms
  
• Experience working with UGC content workflows
  
• Ability to identify trends and adapt content quickly
  
• Strong organizational skills and ability to work independently
  

Benefits