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Senior Loyalty Strategist

Roles & Responsibilities

  • 5+ years of experience in customer experience, loyalty, CRM, or digital marketing strategy
  • Experience designing or implementing loyalty programs (restaurant or consumer brands)
  • Strong knowledge of campaign strategy, CRM, and SMS marketing
  • Proficiency in Excel, PowerPoint, and Word/Outlook with exceptional presentation and communication skills; ability to collaborate cross-functionally

Requirements:

  • Loyalty Program Strategy & Optimization: Design, restructure, and optimize loyalty programs; define KPIs, program health metrics, engagement goals; optimize for ROI, retention, and scalability; track market trends.
  • Campaign, CRM, SMS Strategy: Craft engagement strategies across loyalty, CRM, and SMS channels; support segmentation, targeting, testing, and performance optimization; ensure campaign alignment with business goals.
  • Cross-Functional External Collaboration: Support Sales and Customer Success to drive product adoption; collaborate with Implementation, Product, and Data teams on launches; coordinate with third-party developers on loyalty/ordering integrations.
  • Data Analysis, Storytelling, and Enablement: Leverage Excel and Tableau to analyze loyalty performance; create executive presentations; train internal teams on loyalty trends and maintain scalable playbooks/templates; contribute thought leadership via case studies, blogs, and webinars.

Job description

For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.

Position Description:

Position Description: The Senior Loyalty Strategist is both a strategic consultant for PAR’s restaurant clients and a key advisor supporting internal cross-functional teams. Reporting to the Senior Manager, Loyalty Strategy, this highly visible role leads consulting projects focused on loyalty program design, restructuring, and optimization, as well as broader guest engagement and digital marketing strategies.

This role works closely with Sales, Product, Implementation, Managed Services, Customer Success, and third-party developers to drive measurable results — including increased participation, revenue, and profitability — across PAR’s client base.

Position Location:

Remote

Reports To:

Senior Manager, Loyalty Strategy

What We’re Looking For:

  • 5+ years of experience in customer experience, loyalty, CRM, or digital marketing strategy

  • Experience designing or implementing loyalty programs (restaurant or consumer brands)

  • Strong knowledge of campaign strategy, CRM, and SMS marketing

  • Skilled in collaborating cross-functionally and with external clients/partners

  • Proficiency in:

    • Excel (analysis, modeling, and reporting)

    • PowerPoint (polished, executive-ready presentations)

    • Word/Outlook (professional documentation and communication)

  • Strong organizational and multitasking abilities

  • Exceptional presentation and communication skills — confident advising C-level executives

  • Team player with a growth mindset and a willingness to take initiative

  • Open to coaching, feedback, and professional development

Additional Skills:

· Prior experience in consulting or agency environments

· Familiarity with loyalty platforms (Punchh, Paytronix, SessionM, etc.)

· Financial modeling and/or market research expertise

· Tableau proficiency (for performance analysis and visual storytelling)

Unleash your potential: What you will be doing and owning:

Loyalty Program Strategy & Optimization

· Design, restructure, and optimize loyalty programs tailored to brand needs

· Define KPIs, program health metrics, and engagement goals

· Optimize for ROI, retention, and future scalability

· Track loyalty market trends and apply insights

Campaign, CRM, & SMS Strategy

· Craft engagement strategies across loyalty, CRM, and SMS channels

· Support segmentation, targeting, testing, and performance optimization

· Partner with Managed Services to ensure campaign alignment with business goals

Cross-Functional & External Collaboration

· Support Sales and Customer Success teams to drive product adoption

· Collaborate with Implementation, Product, and Data teams on launch and feature alignment

· Coordinate with third-party developers on loyalty and ordering integrations

Data Analysis & Storytelling

· Leverage Excel and Tableau to analyze loyalty performance and growth opportunities

· Create executive-level presentations to clearly communicate recommendations and outcomes

Enablement & Thought Leadership

· Train internal teams on loyalty trends, frameworks, and strategies

· Maintain and improve playbooks, templates, and scalable consulting materials

· Contribute thought leadership via case studies, blogs, and webinars

Interview Process:

  • Interview #1: Phone Screen with Talent Acquisition Team

  • Interview #2: Video interview with the Hiring Manager (via MS Teams)

  • Interview #3: Video interview with the Team (via MS Teams)

  • Interview #4: Final Interview and Presentation (via MS Teams)

PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact accommodations@partech.comIf you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor's website. 

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