Marketing Manager I (MKM700)

The EMEA Marketing Advisor is an execution-focused role responsible for supporting and operationalizing marketing initiatives across EMEA for a B2B SaaS company. This role ensures marketing programs run efficiently, campaigns are executed effectively, and cross-functional teams remain aligned on marketing initiatives and performance. 

The ideal candidate is highly organized, data-oriented, and comfortable working across marketing, sales, and operations teams. They will play a critical role in working with regional sales teams in EMEA on their specific requirements and coordinating with the greater marketing team to ensure campaign execution, webinar management, lead flow optimization, and marketing-to-sales alignment. 

• Collaborate with regional sales leaders to plan and execute EMEA go‑to‑market strategies
• Identify key verticals by geography and support localized campaigns using global marketing assets
• Act as the primary liaison between regional sales teams and the global marketing organization
• Coordinate integrated campaigns across digital channels including email, web, social, and paid media
• Manage webinars and virtual events, ensuring smooth execution and strong engagement
• Oversee day‑to‑day lead management processes, including lead routing, scoring validation, and lifecycle tracking
• Monitor and troubleshoot lead flow issues in partnership with marketing operations
• Use Salesforce to track campaigns, report on lead lifecycle and pipeline attribution, and ensure data accuracy
• Communicate campaign plans, program updates, and performance insights to sales stakeholders regularly
• Produce recurring reports on demand generation performance and regional insights to inform optimization efforts

Qualifications

Required:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 2–5 years of experience in B2B SaaS marketing, demand generation, or marketing operations
• Hands‑on experience supporting digital campaigns, webinars, and/or events
• Working knowledge of Salesforce (SFDC) for campaign and lead reporting
• Experience with marketing automation platforms such as HubSpot, Marketo, or Pardot
• Strong project management skills with exceptional attention to detail
• Excellent communication skills and comfort working cross‑functionally in a fast‑paced environment
• A data‑driven mindset with the ability to manage multiple priorities simultaneously

• Understanding of lead lifecycle management, funnel metrics, and campaign attribution
• Familiarity with UTM tracking and marketing analytics
• Experience supporting regional or international marketing teams
• Background working in high‑growth SaaS or technology companies