This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a growing company seeking a Marketing Manager to build and lead its digital marketing strategy from the ground up. This role offers the opportunity to define brand positioning, establish a strong digital presence, and lead future team growth while shaping how the company is perceived in the market.
Fully Remote | 9 AM – 5 PM EST
The Marketing Manager will lead digital marketing strategy across brand positioning, content development, social media, website optimization, and campaign performance. This is a high-ownership leadership role designed for someone who can work strategically from a blank canvas, make key brand decisions, and build systems that support long-term growth.
Develop and execute a comprehensive digital marketing strategy to build brand awareness, engagement, and customer loyalty.
Define how the brand should be positioned and differentiated in the market.
Lead website and online presence updates to align with brand identity and target audience expectations.
Build and manage the social media calendar across platforms such as Instagram, Facebook, and LinkedIn.
Develop content strategies that include social posts, video concepts, blog content, infographics, and other digital formats.
Oversee content creation to ensure alignment with brand voice, positioning, and business objectives.
Lead key marketing initiatives from planning through execution.
Make strategic decisions around future marketing team expansion, including hiring and mentoring new team members.
Ensure campaigns are delivered on time, within budget, and tied to measurable outcomes.
Improve website content, landing pages, and user experience to strengthen digital performance.
Apply SEO best practices to improve search visibility and organic traffic.
Support digital asset optimization across campaigns and owned channels.
Monitor digital performance using tools such as Google Analytics 4 and platform insights.
Track campaign performance, website traffic, and engagement metrics.
Deliver regular reporting with clear recommendations for optimization and growth.
4+ years of digital marketing experience with proven success building strategies from the ground up.
Strong background in brand strategy, content creation, and social media execution.
Experience working within startups or fast-growing businesses where adaptability and initiative are critical.
Strong knowledge of SEO, website optimization, and digital performance measurement.
Strong understanding of content strategy across social and digital channels.
Ability to lead brand-building initiatives with strategic clarity.
Excellent written and verbal English communication skills.
Strong leadership and team development capabilities.
A clear and recognizable digital brand presence is established.
Social media engagement and audience growth improve across priority channels.
Content strategy supports business goals and resonates with target audiences.
Website performance improves through better content and optimization.
Marketing team growth is supported through strong hiring and leadership decisions.
Digital campaigns contribute directly to brand awareness and measurable growth.
This role offers the opportunity to lead digital marketing from the ground up within a growing company where strategic brand work directly influences long-term growth. The person in this role will shape how the company presents itself digitally while building systems, content, and team structure for future scale.
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