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Senior Specialist ABM

Sprinto

Roles & Responsibilities

  • 3+ years in B2B SaaS demand-gen / ABX campaign management with hands-on execution ownership of different channels
  • Working proficiency with HubSpot (or equivalent MAP) and Salesforce, and at least one outbound/enrichment tool (Smartlead, Clearbit, Apollo, Clay)
  • Experience coordinating campaign delivery across Sales, SDR, and Marketing teams, holding teams to deadlines
  • Strong understanding of B2B buying cycles, technical personas, and ICP-driven segmentation

Requirements:

  • Build, launch, and run full-funnel ABM campaigns across email, outbound, and sales-assisted channels; own outcomes and ensure on-time delivery
  • Cross-team coordination: run standups/syncs with Sales, SDRs, Product Marketing, and Ops; ensure every team has clarity on what they owe and by when; escalate blockers within 24 hours
  • Launch readiness and QA: ensure SDRs and AEs have sequences, talking points, and collateral before a campaign goes live
  • Testing, optimization, and measurement: run A/B tests on copy, creatives, and cadences; monitor performance daily and adjust in real time; own dashboards in HubSpot and weekly reporting

Job description

Sprinto is an AI-native GRC platform that helps organisations manage risks, audits, vendor oversight, and continuous monitoring from a single connected platform. With a team of 350+ employees serving 3,000+ customers across 75+ countries, Sprinto combines scale with expertise to deliver trust and compliance. Backed by top-tier investors such as Accel, Elevation, and Blume Ventures, we’ve raised $31.8M in funding to fuel our mission. Trusted by leading organisations including Whatfix, Anaconda, Ultrahuman, WeWork, AI Foundation, and HackerRank, Sprinto supports 300+ integrations and 200+ global security standards, including SOC 2, ISO 27001, GDPR, HIPAA, and PCI-DSS.
 
Founded in 2020 by second-time entrepreneurs Girish Redekar and Raghuveer Kancherla, Sprinto is recognised as a Leader on G2 in Compliance Automation and has been named a LinkedIn Top Startup multiple years in a row.
 
Sprint With Sprinters
At Sprinto, your work has purpose — and your life has space. We are a workplace where you’re empowered to execute on your most ambitious ideas and deliver your best output in a fast-paced, innovative, and supportive environment.
 
Joining Sprinto means you will never run alone; you will always have the freedom to take your shot and the support to go farther than you imagined.
 
What The Role Involves?

There are different campaigns that form the ABX motion at Sprinto like Email Marketing, Linkedin Ads, SDR/BDR Outreach, Gifting, Podcasts & more. You own the campaign calendar end to end — from build to launch to optimisation. You ensure every team involved (Sales, SDRs, Product Marketing, Content, Design, Marketing Ops) delivers what they owe, on time, to the right standard. When something slips, you catch it first and fix it fast.

This is a hands-on, execution-first role. You will be measured on whether campaigns ship on schedule, teams stay in sync, and pipeline moves.


What Your Impact Will Look Like:
  • Campaign calendar & delivery: Build, launch, and run full-funnel ABM campaigns across email, outbound, and sales-assist channels. Own outcomes & ensure things run on strict timelines.
  • Cross-team coordination: Run standups/syncs with Sales, SDRs, Product Marketing, and Ops. Ensure every team has clarity on what they owe and by when. Escalate blockers immediately.
  • Launch readiness: QA every touchpoint. Ensure SDRs and AEs have sequences, talking points, and collateral before a campaign goes live. 
  • Testing & optimisation: Own outcomes from all campaigns & run A/B tests on copy, creatives, and cadences. Monitor performance daily and make adjustments in real time — no campaign runs on autopilot.
  • Tracking & reporting: Own dashboards in HubSpot. Report weekly on pipeline influence, engagement rate, conversion, and CAC. Derive insights and create actionables to optimize campaign performances weekly. 
  • Playbook documentation: Turn every launched campaign into a repeatable playbook — audience, channels, assets, timelines, benchmarks — so the next one ships faster.

    • How Success Is Measured

  • Campaigns ship on time: Every campaign launches on the committed date with all dependencies closed.
  • Teams stay in sync: No missed handoffs; blockers surfaced and resolved within 24 hours.
  • Pipeline moves: Measurable increase in pipeline influence and engagement-to-conversion rates.
  • Continuous optimisation: Weekly data reviews produce at least one concrete change per campaign.
  • Playbooks exist: Every campaign type documented as a reusable playbook once the campaign is successful

    • What You’ll Bring To The Team:
  • 3+ years in B2B SaaS demand-gen / ABX campaign management with hands-on execution ownership of different channels (not strategy-only roles)
  • Working proficiency with HubSpot (or equivalent MAP), Salesforce, and at least one outbound/enrichment tool (Smartlead, Clearbit, Apollo, Clay)
  • Experience coordinating campaign delivery across Sales, SDR, and Marketing teams — you have held people to deadlines
  • Strong understanding of B2B buying cycles, technical personas, and ICP-driven segmentation
  • Metrics-first mindset: you test, measure, optimise, and document
  • Comfortable operating autonomously in fast-paced, high-growth environments where urgency is the default

    • How We Care For Our Sprinters :
  • Work wherever you are: We’re 100% remote, so you get to choose if you want to work from home, cafe, hills or beaches.
  • Co-working, on the house: If co-working is your jam, we offer a generous annual allowance of up to INR 14,000 annually* for social working.
  • We care about your learning: We are invested in seeing you grow, and commit USD 1000 annually to help you level up your skills.
  • We count your spark, not your leaves: We care about you not just as an employee, but as a person. So if you need a reset, make use of Unlimited leaves.
  • Your Safety Net, Woven in: We take care of the what-ifs. From health insurance with coverage up to INR 10 lakh for you and your family, to accident protection of an additional INR 10 lakh, and life insurance worth 3× your annual salary, our benefits wrap you and your family in protection so you can focus on thriving.
  • Workspace setup of your dreams: Work from anywhere, and if that’s home, we’ll chip in INR 35,000 to help you create a space that’s as effortless as your workflow.
    • Inclusion & Diversity -
     
    Sprinto is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender, sexual orientation, age, disability, or any other protected status. You are welcome at Sprinto for who you are, and we encourage you to bring your complete selves to work. Our culture is built on the strength of diverse thinking — when people with different perspectives, ideas, and ways of solving problems come together, it fuels collaboration and accelerates our mission.
     
    At Sprinto, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. Please share your request for reasonable accommodations at any stage of the application or interview process; we want to ensure everyone feels heard and seen.
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