Physician Relations Outreach Specialist

Position Summary 

The Physician Relations Outreach Specialist plays a pivotal role in coordinating practice Outreach activities. This position directly contributes to the development, implementation, and tracking of referral growth for Eye Health America across various service lines, including Cataract surgery, LVC Surgery, Glaucoma, Cornea, Oculoplastic, Retina, and more. 

Essential Functions and Responsibilities 

• Develop new optometric and PCP referrals according to monthly and yearly goals. 
• Serve as the primary point of contact for assigned referring physicians and their staff. 
• Conduct regular outreach and on-site visits following a structured call cycle to strengthen relationships and understand account needs. 
• Provide education on referral processes, clinical services, appointment availability, and practice updates. 
• Deliver white-glove support to accounts and identify opportunities to improve satisfaction and retention. 
• Organize and participate in events, workshops, and community gatherings. 
• Log all referral activities, outreach visits, interactions, and follow-up tasks in Salesforce with accuracy and timeliness. 
• Maintain complete and organized account profiles to support visibility for leadership and care teams. 
• Track and report appointment outcomes, issues, and action items. 
• Monitor referral activity by provider, location, and specialty to identify trends, gaps, or areas requiring attention. 
• Prepare weekly and monthly reports summarizing referral volumes, account engagement, and growth opportunities. 
• Partner with leadership to develop targeted outreach strategies based on data insights. 
• Work closely with clinical teams, schedulers, and leadership to streamline workflow and minimize friction points. 
• Participate in meetings to share account feedback and help develop solutions that support high-quality referral management. 
• Contribute ideas to enhance referring provider experience and support overall referral growth. 

Benefits:

As a team member at Eye Health America, you'll enjoy:

• Medical, Dental, Vision, Short-term Disability, Long-term, Disability, Life Insurance, etc.
• Matching 401(k)
• Wellness Program
• Paid Vacation & Holidays
• Training/Advancement opportunities

• Experience in physician relations, healthcare outreach, referral coordination, or healthcare sales required. 
• Outside sales experience in the eye care field preferred.
• Strong relationship-building, communication, and customer service skills. 
• Highly organized with excellent follow-through and the ability to manage multiple priorities. 
• Comfortable using Salesforce or similar CRM platforms. 
• Experience with EHR/EMR systems (e.g., NextGen) preferred.
• Experience with Excel, Word, PowerPoint.
• Ability to analyze referral data, identify trends, and act on insights. 
• Valid driver’s license; ability to travel locally for account visits.