Marketing Manager

JOB SUMMARY:

The Marketing Manager is a strategic and hands-on marketing leader responsible for developing and executing integrated marketing initiatives that strengthen the Venbrook brand, support business development, and drive measurable growth. Reporting directly to the Chief Marketing Officer, this role serves as a key partner to division leaders across Retail P&C, Employee Benefits, Brooks Wholesale, Specialty Programs, and Claims, translating business goals into compelling marketing strategies. The ideal candidate brings a blend of brand management experience, digital marketing fluency, and proven ability to operate nimbly in a complex environment.

POSITION REQUIREMENTS:

Brand & Marketing Strategy: Demonstrates a strong command of brand management and integrated marketing strategy principles. Able to translate business objectives into cohesive campaigns across multiple channels and audiences, with a commitment to excellence in execution.

Communication & Storytelling: Exceptional written and verbal communication skills with the ability to craft compelling narratives for diverse audiences—from C-suite executives to prospective clients. Enthusiastic about the opportunity to distill complex insurance concepts into clear, differentiated messaging.

Cross-Functional Partnership: Builds trusted relationships with internal stakeholders across business units. Appreciates the priorities and nuances of each division and acts as a proactive marketing partner rather than a reactive order-taker. Skilled at managing competing priorities with professionalism and transparency.

Digital & Data Fluency: Comfortable navigating digital marketing platforms, CRM tools, and marketing analytics. Uses data to inform decisions, measure campaign performance, and continuously optimize marketing investments. Approaches reporting with intellectual curiosity and a focus on results.

Project Management & Execution: Highly organized with a demonstrated ability to manage multiple projects simultaneously from concept through delivery. Sets realistic timelines, coordinates with vendors and internal stakeholders, and holds teams accountable for quality.

Industry Awareness: Stays current on trends in insurance, financial services marketing, and B2B brand-building. Applies competitive intelligence and market awareness to sharpen Venbrook’s positioning and identify opportunities.

DUTIES/RESPONSIBILITIES:

• Develop and execute integrated marketing plans that support enterprise-wide revenue goals and align with the strategic priorities of key Venbrook business groups, which you own and support day-to-day.
• Stewardship of Venbrook brand equity across all channels and touchpoints, ensuring consistency of voice, visual identity, and brand positioning across enterprise and business group communications.
• Lead MarTech and digital marketing efforts for the Venbrook Marketing Team including managing Venbrook.com, SEO/SEM strategy, Salesforce Marketing Cloud, lead management, and email marketing.
• Partner with business group leaders to develop targeted marketing campaigns, sales enablement materials, and client-facing presentations that support new business acquisition and retention.
• Track and report on marketing performance metrics, campaign analytics, and key performance indicators; provide regular updates to the CMO with actionable recommendations.
• Manage the marketing budget, allocate resources effectively across campaigns and channels, ensure expenditures align with approved plans and measure ROI.

REQUIRED SKILLS/ABILITIES:

• 5+ years of progressive marketing experience, preferably in financial services, insurance, or other B2B environment.
• Demonstrated experience managing brand standards and developing integrated marketing campaigns across digital and print channels.
• Proficiency with marketing automation platforms, CRM systems (e.g., Salesforce), email marketing tools, web analytics platforms (e.g., Google Analytics), and web design software (e.g. Figma.)
• Excellent written and verbal communication skills with the ability to write clearly and compellingly across audiences and formats
• Strong project management skills and the ability to manage multiple concurrent priorities, deadlines, and stakeholder relationships.
• Proficient in Microsoft Office Suite (Word, PowerPoint, Excel); familiarity with Adobe Creative Suite is a plus
• Self-starter who can operate independently in a lean team environment while effectively collaborating across a matrixed organization
• Strong analytical mindset with the ability to interpret marketing data, derive meaningful insights, and translate them into strategy adjustments
• Some travel may be required for events, conferences, and office visits.

EDUCATION & EXPERIENCE:

• Bachelor’s degree required. Degree in Communications, Business, or a related field is a plus
• 5+ years of progressive marketing experience; B2B marketing experience in insurance or professional services preferred
• Proven track record of developing and executing marketing programs at a multi-entity company is a plus