Affiliate / UGC Strategist

Role: Affiliate / UGC Strategist

Location: 100% Remote PST

Contract: Long Term / Independent Contractor

Payment: Monthly / USD / Open to be Negotiated

About the Company

We’re working with a fast-growing, digitally native lifestyle brand that has built a passionate global community around comfort, confidence, and real-world performance. Known for its inclusive, body-positive approach and innovative products, this brand has delivered category-defining intimate apparel and everyday essentials for millions of customers. With a strong direct-to-consumer foundation and a growing performance marketing engine, the company is investing in creator-led storytelling that drives real business outcomes.

About the Role

We’re looking for a Creator + UGC Performance Manager — someone who lives and breathes creator-led content and understands how to tie that content directly to performance outcomes. This is a hands-on role where you’ll own creator sourcing, outreach, brief development, and content planning with a performance mindset. You’ll work closely with paid media, social, and product teams to scale content that not only looks great but also converts.

If you have a strong instinct for what makes content truly effective and are excited about connecting creators to commerce, this is your stage.

What You’ll Be Doing

Lead Creator Strategy & Briefing

• Create thoughtful, conversion-driven UGC briefs that connect product benefits to real user needs
• Define deliverables, formats, hooks, and storytelling angles that align with performance goals

Source & Vet Creators

• Identify and qualify relevant creators who fit the brand voice and target audience
• Build a pipeline of talent that scales with campaign needs

Own Outreach & Contracts

• Manage creator outreach and recruitment
• Handle contracts, deliverable agreements, usage rights, and compensation
• Negotiate with creators to get the best quality content for performance budgets

Align Content to Performance

• Work closely with paid media partners to ensure creative aligns with conversion metrics
• Use performance data to inform future briefs and creator selection
• Balance creative quality with cost efficiency

Deliverables You’ll Produce

• Creator lists with profiles and links
• Clear budget allocation plans tied to expected outcomes
• Content plans that tie creative approach back to product benefits and audience needs

Requirements

What We’re Looking For

Experience & Skills

• Proven experience sourcing, managing, and executing creator-driven content (UGC)
• Strong creative instincts — you get what works on TikTok, Meta, and emerging platforms
• History of working with creators in a performance-focused context
• Comfortable writing clear content briefs and performance expectations
• Experience negotiating deliverables and usage rights
• Knowledge of performance metrics and how they influence creative decisions

Personal Traits

• A creative mind with data sensibilities
• Organized and proactive — you anticipate next steps
• Great communicator who can build relationships with creators and internal teams
• Flexible and adaptable in a fast-paced environment