Ecommerce Product Manager

Job Type: Full-time
Location: 100% Remote
Timezone: US (MST)

About our Client
Our client is a fast-growing DTC apparel and lifestyle brand known for its bold creativity, humor-driven marketing, and highly engaging customer experience. They create products designed to spark joy and self-expression, and their irreverent approach has built a passionate, loyal customer base. They seek an analytical, entrepreneurial Ecommerce Product Manager to optimize their digital storefront and elevate the overall customer journey.

In this role, the Ecommerce Product Manager will own site performance—from conversion rate to AOV—and oversee the digital product roadmap. They will collaborate closely with development partners and cross-functional teams to execute product launches, improve UX, and maintain seamless digital operations. Over the coming year, this role will also be instrumental in leading the transition from a headless architecture to a Shopify Plus theme, while driving enhancements to the brand’s subscription program experience.

Responsibilities:
Conversion Rate Optimization & Experimentation

• Propose, design, and manage A/B and multivariate tests across site experiences
• Use StatSig, GA4, heatmaps, and behavioral insights to analyze performance
• Translate findings into actionable updates and scalable best practices

Digital Roadmap & Feature Management

• Own the website roadmap, including scoping, prioritization, and feature rollout
• Support the transition from headless to a Shopify Plus theme with minimal disruption
• Define requirements, QA, and deployment timelines in partnership with development
• Maintain clear cross-team documentation and communication

Launch Execution & Cross-Functional Collaboration

• Lead digital readiness for product and campaign launches across pages, collections, navigation, and creative
• Manage launch timelines, go-live checklists, and QA processes
• Troubleshoot pre- and post-launch issues and lead post-launch analysis

Performance Analytics

• Own site performance metrics including conversion rate, bounce rate, AOV, and page speed
• Build dashboards to track trends and uncover optimization opportunities
• Present insights and data-backed recommendations to leadership

Process & Tooling

• Manage company ecommerce tech stack: Shopify Plus, Searchspring, StatSig, Klaviyo, GA4, and related tools
• Evaluate new tools or integrations to improve UX and operational efficiency
• Streamline workflows between Creative, Marketing, Merchandising, and Dev

Must-Haves

• 4+ years managing ecommerce or digital product/website roles (Shopify experience essential)
• Must have prior experience working for a DTC apparel or consumer brand, ideally with direct accountability for site performance and customer experience
• Proven track record of driving measurable improvements in conversion rate and AOV
• Hands-on experience with CRO programs, analytics tools, and A/B testing frameworks
• Deep understanding of Shopify Plus (themes, limitations, and best practices)
• Strong grasp of analytics: GA4, funnel analysis, and customer journey metrics
• Excellent communicator able to work with dev, creative, marketing, and merchandising
• High accountability and attention to detail- you own outcomes, not just tasks

Preferred Skills

• Familiarity with Searchspring or similar search/filter tools
• Experience with Klaviyo, StatSig, or other personalization/testing tools
• Basic knowledge of Liquid, HTML/CSS, or front-end development constraints
• Experience managing third-party integrations or site migrations