Key Facts

Remote From:

Freelance

Senior (5-10 years)

English

Hard Skills

Search Engine Optimization Keyword Research Symbolic Link SEMrush (Software) Data Validation Web Performance Optimization Screaming Frog (Website Crawler) Indexing Google Search Console Digital Content Optimization Keyword Research Network Traffic Analysis Content Strategy Cross-Functional Collaboration Stakeholder Communications

Other Skills

•
Communication
•
Analytical Thinking
•
Presentations

Roles & Responsibilities

3-5+ years of experience in SEO (agency or in-house)
Strong experience in keyword research clustering
On-page optimization experience
Technical SEO audits experience

Requirements:

Lead keyword strategy: conduct keyword research and clustering, translate search data into content opportunities, and support category assessments and search demand sizing
Drive content on-page optimization: develop content recommendations (structure, intent alignment, internal linking), optimize existing content, and collaborate with Editorial and Strategy teams to integrate SEO into planning
Oversee technical SEO and site performance: conduct technical audits, identify and prioritize fixes with developers, and ensure the site is crawlable and scalable
Monitor performance and derive insights: track rankings, organic traffic, and visibility, translate data into actionable recommendations, and support monthly performance reporting

Greenpark

Madtech: Marketing + Advertising + Technology

About Greenpark

Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model. We strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. We have a proud and proven track-record of helping brands amplify their digital presence to a worldwide audience, enabling brands to own their audiences, capture first-party data and save millions in paid media. Across our regional hubs, we create and manage high-performing content for over 150 brand websites, content hubs and social media accounts, including: AllthingsHair.com, MasakApaHariIni.com, BEAUTYHUB.PH, CadaCasaUmCaso.br BeautyDaily.Clarins.co.uk and TheMixer.com. Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt. Greenpark’s 8-hub offices are located in Singapore, Jakarta, London, São Paulo, New York, Cape Town, Amsterdam and Paris.

Company type: Scaleup

Industry: Madtech: Marketing + Advertising + Technology

Founded: 2018

Company size: 201 - 500

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Job description

Role Overview

The SEO Manager is responsible for driving search-led strategy and execution across content, technical SEO, and performance optimization.

This role supports Omnichannel Search initiatives, including Category Assessments, AI Search Audits, and ongoing SEO programs, ensuring outputs are data-led, scalable, and aligned with business objectives.

Core Responsibilities

1. Search & Keyword Strategy

Conduct keyword research and clustering across Google and relevant platforms (YouTube, TikTok, etc.)
Translate search data into content opportunities and topic territories
Support Category Assessments (OCCA) and search demand sizing

2. Content & On-Page Optimization

Develop search-led content recommendations (structure, intent alignment, internal linking)
Optimize existing content for rankings, visibility, and engagement
Collaborate with Editorial and Strategy teams to ensure SEO integration into content planning

3. Technical SEO & Website Performance

Conduct technical audits (crawlability, indexation, site performance, Core Web Vitals)
Identify and prioritize fixes with developers
Ensure site is search-engine friendly and scalable

4. Performance Tracking & Insights

Monitor keyword rankings, organic traffic, and visibility metrics
Translate data into clear insights and actionable recommendations
Support reporting for monthly performance and strategic reviews

5. AI Search & Emerging Search Support

Support AI Visibility Audits (prompt mapping, data validation, insight generation)
Identify opportunities to improve:
- Visibility
- Citation
- Narrative positioning in LLMs
Contribute to future-facing search strategies

Requirements

3–5+ years experience in SEO (agency or in-house)
Strong experience in:
- Keyword research & clustering
- On-page optimization
- Technical SEO audits
Familiar with tools:
- Google Search Console
- Screaming Frog
- SEMrush / Ahrefs
Ability to translate data into strategic recommendations (not just outputs)
Comfortable working in cross-functional teams (Editorial, Strategy, Tech)
Strong communication and ability to present insights clearly

What We Are Looking For

The right person for this role understands that modern search strategy does not stop at the blue link. They bring the technical foundations to ensure a site is healthy and crawlable, the content instinct to identify what an audience is actually looking for, and the analytical clarity to turn data into a direction. As AI continues to reshape how people find information, this role sits at the center of that shift — helping clients stay visible, credible, and present in the spaces that matter.

This is not a role for someone who delivers outputs and moves on.

It is for someone who stays curious about what search is becoming — and helps clients get ahead of it.