Key Facts

Remote From:

Freelance

Senior (5-10 years)

English

Hard Skills

Search Engine Optimization Keyword Research KPI Reporting TikTok Marketing Symbolic Link SEMrush (Software) Web Performance Optimization YouTube Marketing Topic Modeling Screaming Frog (Website Crawler) Indexing Google Search Console Network Traffic Analysis Content Strategy Data Validation Cross-Functional Collaboration Stakeholder Communications Presentation Training

Other Skills

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Communication
•
Analytical Thinking

Green Park Content

About Green Park Content

Green Park Content (GPC) is a multi-award-winning, global brand publishing agency with hubs in London, Jakarta, Singapore, New York & Sao Paulo. We have the privilege of partnering world-class, iconic, mega-brand clients: including Unilever, Danone, Reckitt, Nestle, Kodak, Eu Yan Sang, Unilever Food Solutions, Sunglass Hut, Havaianas, Knorr, Ricola, Hellman's, Ben & Jerry's, Lipton, PepsiCo, Diageo and RELX. We have also earned the trust of our clients, and use data and insights to help them navigate and make sense of the future, whilst optimising their future growth opportunities. GPC specialises in digital content that connects with the audience, at the right time, in the right way. We bring data-driven insights and expertise in SEO content with exceptional creative execution that drives amazing results.We help brand GPC are in hyper-growth, as SEO is now a strategic priority for progressive clients who want to win at search, maximise their organic traffic, and save millions on paid media. At GPC, our team comprises best-in-the-industry talent, is multi-cultural, ethnically diverse, gender balanced, digital and tech savvy, and we practice the future of work. We are a diverse tribe, connected across multi-function expertise, we are powered by passion, united by purpose, we speak fluent SEO, are client centric and we always go beyond the extra mile to deliver success for our clients. GLOBAL AWARDS - Winner Global Content Awards for Global Content Strategy of the Year 2020 - Winner of The CMA International Content Marketing Awards for Best Use of SEO 2019 & 2020 - Winner of Content Marketing Awards for Best Content Strategy 2020 - Finalist for Content Marketing Awards for Best Use of Video in Content Marketing & Best Use of Content Curation 2020 - Finalist for The Drums Search Awards for SEO – Most Effective Use of Content & Best B2C Campaign 2020 www.greenparkcontent.com www.linkedin.com/company/greenparkcontent www.instagram.com/GPCAsia

Founded: 2018

Company size: 201 - 500

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Job description

Role Overview

The SEO Manager is responsible for driving search-led strategy and execution across content, technical SEO, and performance optimization.

This role supports Omnichannel Search initiatives, including Category Assessments, AI Search Audits, and ongoing SEO programs, ensuring outputs are data-led, scalable, and aligned with business objectives.

Core Responsibilities

1. Search & Keyword Strategy

Conduct keyword research and clustering across Google and relevant platforms (YouTube, TikTok, etc.)
Translate search data into content opportunities and topic territories
Support Category Assessments (OCCA) and search demand sizing

2. Content & On-Page Optimization

Develop search-led content recommendations (structure, intent alignment, internal linking)
Optimize existing content for rankings, visibility, and engagement
Collaborate with Editorial and Strategy teams to ensure SEO integration into content planning

3. Technical SEO & Website Performance

Conduct technical audits (crawlability, indexation, site performance, Core Web Vitals)
Identify and prioritize fixes with developers
Ensure site is search-engine friendly and scalable

4. Performance Tracking & Insights

Monitor keyword rankings, organic traffic, and visibility metrics
Translate data into clear insights and actionable recommendations
Support reporting for monthly performance and strategic reviews

5. AI Search & Emerging Search Support

Support AI Visibility Audits (prompt mapping, data validation, insight generation)
Identify opportunities to improve:
- Visibility
- Citation
- Narrative positioning in LLMs
Contribute to future-facing search strategies

Requirements

3–5+ years experience in SEO (agency or in-house)
Strong experience in:
- Keyword research & clustering
- On-page optimization
- Technical SEO audits
Familiar with tools:
- Google Search Console
- Screaming Frog
- SEMrush / Ahrefs
Ability to translate data into strategic recommendations (not just outputs)
Comfortable working in cross-functional teams (Editorial, Strategy, Tech)
Strong communication and ability to present insights clearly

What We Are Looking For

The right person for this role understands that modern search strategy does not stop at the blue link. They bring the technical foundations to ensure a site is healthy and crawlable, the content instinct to identify what an audience is actually looking for, and the analytical clarity to turn data into a direction. As AI continues to reshape how people find information, this role sits at the center of that shift — helping clients stay visible, credible, and present in the spaces that matter.

This is not a role for someone who delivers outputs and moves on.

It is for someone who stays curious about what search is becoming — and helps clients get ahead of it.