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Growth Marketeer

Roles & Responsibilities

  • Proven experience designing and optimizing end-to-end GTM engines for B2B SaaS, from targeting to reporting.
  • Strong marketing operations skills, including automation, CRM hygiene, lifecycle management, and building data-informed dashboards.
  • Track record running experiments on offers, messaging, sequences, landing pages, and follow-up logic to drive pipeline.
  • Ability to translate signals into scalable outbound programs, enable programmatic personalization, and develop segment-specific offers and playbooks.

Requirements:

  • Design, automate, and continuously improve end-to-end GTM workflows from targeting to reporting, including segmentation, signals, lifecycle automation, CRM hygiene, and dashboards.
  • Create demand at scale by translating signals into outbound motions, programmatic personalization, segment-specific offers, and repeatable playbooks; measure and optimize performance.
  • Capture demand by routing inbound leads based on fit, intent, geography, and language; auto-enrich, dedupe, assign, and trigger follow-ups; build fast lanes for high-fit accounts; ensure clean handoffs between Marketing, BDR, and Sales.
  • Leverage AI to gain customer understanding: analyze a prospect’s site and public data to develop yard hypotheses and concise narratives, and ensure outputs are reliable even when information is unknown.

Job description

Peripass is scaling internationally, and our commercial ambition is big. To realise that ambition, we need scalable systems that multiply impact.

 

Logistics? Maybe not what you dreamed of as a kid. But building a fast-growing international SaaS scale-up that’s transforming how some of the world’s largest industrial companies operate? That’s a different story.

 

Peripass is a tech company at heart. We build software that digitises and automates complex logistics environments for companies like Bridgestone, Alpro and Arcelor Mittal. These companies have hundreds of trucks (un)loading every month, and our SaaS platform helps them orchestrate that whole process. Peripass is a high-impact SaaS platform used in international enterprise environments.

 

Now we want to apply that same automation-first mindset to our go-to-market. As our first Growth Marketeer, you turn commercial strategy into scalable execution. Designing automation, AI-driven workflows and data infrastructure that generate and accelerate pipeline.

This is about engineering growth and building systems that create leverage.

 

Also, let’s be honest: this JD was drafted with the help of AI. You’ll probably ask AI to summarise it. If that’s the case, we like your thinking 😉

 

Key responsibilities:

You Build & Optimize the GTM Engine: You design, automate, and continuously improve end-to-end workflows — from targeting to reporting:

  • Build scalable GTM workflows and turn segmentation and buying signals into repeatable motions per persona, industry, and region

  • Own lifecycle automation: scoring, routing, handoffs, CRM hygiene, and dashboards. All automated by design (we’re not hiring you to babysit CRM fields).

  • Together with the marketing team, you run experiments (offers, messaging, sequences, landing flows, follow-up logic) and track what actually moves pipeline

  • Document what you build so it scales, and doesn’t become “only Alex knows how it works”

     

You Create Demand: You turn signals into structured outbound motions that scale:

  • Translate signals into account lists, messaging angles, and outreach packs

  • Enable programmatic personalization (3–5 relevant facts, human opener, persona-specific angle)

  • Develop segment-specific offers (site assessment, ROI snapshot, operational checklist, etc.)

  • Build repeatable playbooks instead of one-off campaigns

  • Measure performance and continuously optimize

     

You Capture Demand: You ensure high-fit accounts move fast and low-fit leads don’t clog the system:

  • Route inbound leads based on fit, intent, geography, and language

  • Auto-enrich, dedupe, assign, and trigger follow-ups, with smart guardrails

  • Build a “fast lane” for high-fit accounts: instant rep context + tailored sequence

  • Create clean, automated handoffs between Marketing, BDR, and Sales

  • Make sure reps trust the data and dashboards

     

You Build Agent-Powered Customer Understanding: You use AI to create unfair advantage in how we understand prospects:

  • Analyze a prospect’s site using public data (maps, satellite, footprint, truck-flow hypotheses)

  • Turn that into a structured “yard hypothesis” with clear operational pain angles

  • Craft a short narrative explaining what Peripass would improve, grounded, not speculative

  • Ensure outputs are reliable: if something is unknown, it stays unknown

 

You’ll report directly to the Marketing Director, Jonathan Raemdonck.

What we offer:

  • Real commercial impact: Your work directly influences pipeline, efficiency, and international growth.

  • Autonomy & trust: You’ll get ownership, room to experiment, and the freedom to implement better ways of working.

  • A high-performance environment: You’ll work closely with Sales, Marketing, and Leadership, and become a multiplier across teams.

  • A cheerful bunch of colleagues who are all making the success story of Peripass, day after day, milestone after milestone, and joke after joke. 

  • A solid salary package and great benefits.

  • Flexible working hours with a work-from-home policy.

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