Key Facts

Remote From:

United States

Full time

Expert & Leadership (>10 years)

English

Hard Skills

Other Skills

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Non-Verbal Communication
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Leadership
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Resourcefulness
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Teamwork
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Strategic Thinking

Roles & Responsibilities

Bachelor's degree required; MBA or master's degree in marketing, communications, or a related field a plus
12 to 15+ years in marketing leadership roles with emphasis on messaging, product/solutions marketing, and storytelling; experience in B2B, B2B2C, or mission-driven organizations is a plus
Working knowledge of the electric vehicle space is required; familiarity with the fleet industry is a plus
Exceptional written and verbal communication; ability to translate complex concepts into executive-ready language; proven ability to develop and manage brand messaging, value propositions, and multiple audience personas

Requirements:

Own external brand marketing narrative; develop value propositions, audience personas, and positioning for executives, fleets, policymakers, vendors, and partners
Direct and coordinate integrated marketing programs across content strategy, demand generation, digital, events, PR, and brand management; translate complex concepts into executive-ready communications
Lead and manage external agencies and internal cross-functional teams; maintain consistency with CALSTART's mission, impact metrics, and policy initiatives
Define and track brand marketing metrics, dashboards, and reporting; ensure compliance with branding, data privacy, and accessibility standards; oversee brand standards and external communications

Job description

Please be aware of recruiting scams!

All legitimate communication from our recruitment team will come from an official calstart.org email address via email, we will not text you about a role you have not applied to or shown interest in. We will not perform any interviews via text or Zoom chat.

CALSTART does not ask for any fees or personal information such as social security numbers or bank details during the recruitment process.

About Us:

CALSTART is a mission-driven industry organization focused on transportation decarbonization and clean air for all.

For over 30 years, it’s been CALSTART’s mission to develop, assess, and implement large-scale, zero-emission transportation solutions to mitigate climate change and support economic growth. CALSTART works with businesses, organizations, governments, and communities to create real-life impact toward clean air and equitable access to clean transportation for all. CALSTART provides scientific, technical and policy support for regulatory development and clean technology and infrastructure acceleration.

About the Role:

We are seeking a strategic, hands-on Director of Corporate Marketing who can shape and tell our story with impact, translating complex concepts into clear value propositions for diverse audiences. The ideal candidate will have strong messaging and product marketing experience, experience leading agencies and internal teams, and a solid understanding of the electric vehicle space and fleet applications.

In this role, you will own CALSTART's external brand marketing narrative, ensuring consistent, differentiated messaging across all channels, while leading development of value propositions, audience personas, and positioning that resonate with executives, fleets, policymakers, vendors, and partners. You will direct and coordinate integrated marketing programs spanning content strategy, demand generation, digital, events, PR, and brand management, and collaborate with senior leadership to translate complex technical concepts into clear, executive-ready communications.

Success in this role requires the ability to manage and influence external agencies and internal cross-functional teams while operating effectively with limited staff, all while ensuring consistency with CALSTART's mission, impact metrics, and policy and advocacy initiatives.

What You'll Do:

Messaging and Positioning:

Develop and maintain clear, differentiated messaging for CALSTART's brand, programs, and solutions.

Create compelling value propositions for multiple audience segments (fleets, OEMs/technology providers, policymakers, funders, researchers, and media).

Translate complex technical and policy concepts into concise, accessible language suitable for executives and broad audiences.

Product and Solutions Marketing:

Lead corporate marketing efforts, including brand features and potential brand relaunch effort featuring storytelling, competitive analysis, and market requirements.

Collaborate with program leaders to define go-to-market plans for key initiatives and partnerships that enhance the CALSTART brand.

Audience Research and Personas:

Develop and continuously refine audience personas, mapping user journeys across digital, events, and PR channels.

Use qualitative and quantitative insights to inform messaging and channel strategy.

Website and Content Strategic Collaboration:

Collaborate with web, content, initiatives, and policy teams to develop messaging architecture that maximizes brand impact and storytelling.

Partner with the Head of Web Marketing to showcase brand value, solutions, and outcomes, ensuring clear differentiation and compelling product and solution storytelling.

Brand and Corporate Communications:

Maintain brand standards across all touchpoints; oversee external communications, press materials, executive briefs, and speaking roles.

Partner with PR to secure media coverage and thought leadership opportunities for CALSTART's leadership and programs.

Agency and Vendor Management:

Participate in selecting, managing, and briefing marketing agencies and consultants; ensure deliverables meet quality, scope, and budget requirements.

Build internal processes to track progress, approvals, and outcomes; maintain an efficient, collaborative operating rhythm.

Measurement and Governance:

Define and track brand marketing metrics, dashboards, and reporting; tie marketing results to organizational outcomes and policy impact.

Ensure compliance with branding, data privacy, and accessibility standards.

What You'll Bring to the Table:

Bachelor's degree required; MBA or master's degree in marketing, communications, or a related field a plus.

12 to 15+ years in marketing leadership roles with strong emphasis on messaging, product/solutions marketing, and storytelling. Experience in B2B, B2B2C, or mission-driven organizations is a plus.

Working knowledge of the electric vehicle space is required. Familiarity with the fleet industry is a plus.

Exceptional written and verbal communication; ability to translate complex concepts into clear, executive-ready language

Proven ability to develop and manage brand messaging, value propositions, and multiple audience personas

Strong project management and process orientation

We understand that not everyone will match the above qualifications 100%. If your background isn't perfectly aligned but you feel you would be a great addition to the team, we'd love to hear from you.

We're a tight-knit team of world-class innovators, business minds, and change agents who believe passionately in our mission and put our team ahead of self. We are committed to the continued development and growth of our employees and invest in your success!

We care about your personal well being as much as your professional success and offer generous benefits to full time employees including: 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance, Retirement plan with generous company contributions, FSA for Health and Dependent Care, 3 weeks of vacation time in the first year of employment, 11 paid company holidays, paid sick time, paid family leave, and more!

Our inclusive environment focuses on making decisions based on merit without regard to race, color, hair texture, gender, religion, age, nationality, social or ethnic origin, sexual orientation, gender identity, gender expression, LGBTQIA+ status, marital status, pregnancy, disability, genetics, veteran status, or any other characteristic protected by law.

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