Demand Generation Manager

Location: 🌎 Latin America (required)

At Viva, we partner with fast-growing US startups and connect them with world-class Executive Assistants from Latin America - expanding access to global opportunity while helping companies scale smarter.

We’re hiring a Demand Generation Manager to own marketing-generated pipeline and drive demand for our sales team.

This is a hands-on, execution-focused role - you won’t just design campaigns, you’ll build and optimize the engine that generates pipeline.

What You’ll Do

Build Pipeline for Sales

• Build marketing-generated pipeline for the sales team - focusing on qualified opportunities, not just lead volume

• Execute and iterate on the demand generation strategy through campaigns, experiments, and funnel initiatives

• Plan, launch, and optimize multi-channel campaigns (LinkedIn, email, paid, etc.) to drive pipeline volume and quality

• Partner closely with Sales and GTM to ensure pipeline quality and conversion into revenue

Optimize Conversion Across the Funnel (CRO)

• Own conversion rate optimization across the funnel (website, landing pages, demo flows)

• Analyze the buyer journey and identify drop-offs from traffic → lead → meeting → pipeline

• Build and improve commercial / high-intent pages that drive conversion (not just educational content)

• Continuously test, measure, and improve funnel performance

Improve Systems and Performance

• Track, analyze, and report on demand generation performance to drive better outcomes

• Use funnel metrics to model performance and guide decisions (inputs → outputs)

• Improve and optimize systems, processes, and automation supporting lead capture, routing, attribution, and reporting

Who You Are

Demand Generation Operator

1. 5–7 years in B2B growth marketing / demand generation

2. Proven experience generating pipeline for US / North American markets

3. Experience in mid-market / enterprise environments (50k+ ACV)

4. Strong experience in pipeline generation and funnel-building (not just traffic or leads)

5. Strong experience in conversion rate optimization (CRO)

6. Comfortable executing across multiple channels (LinkedIn, email, paid, etc.)

7. Experience working closely with Sales on lead quality and conversion

8. Strong analytical skills — able to model funnel performance and pipeline outcomes

9. Familiar with CRM tools (HubSpot preferred)

How You Work

1. Exec-Level Communicator - fast-paced, concise, and clear; communicates decisions with strong rationale and confidence

2. High-Autonomy Operator - moves fast, operates with ambiguity, and drives outcomes without heavy guidance

3. Pipeline Owner - thinks in revenue and pipeline, not just marketing metrics

4. Hands-On Builder - executes end-to-end; comfortable operating as a one-person demand gen owner

5. Experimentation-Driven - tests, learns, and iterates quickly based on data

6. Commercially Aware - understands buyer intent and what drives conversion

7. Scrappy and Resourceful - operates with a “figure-it-out” mindset in a lean environment

How We Take Care of You

With a 4.7/5 Glassdoor rating, our team genuinely loves working here. Here’s why:

1. A company driven by a real social mission

2. A culture built around growth, empowerment, and well-being

3. 100% remote, forever

4. Continuous development through feedback, performance reviews, and growth opportunities

5. Work-life balance: fixed schedules, no overtime, weekends off

6. Competitive pay: raises every 6 months + performance bonuses

7. Global health insurance: medical, dental, vision, mental health, and routine care

8. Paid holidays, vacation, sick days, and family care days

9. Family-friendly benefits: parental leave and flexible parent policies