Work changed. Pay didn’t.
Coverflex exists to make compensation work for everyone.
Pay is still rigid, fragmented, and hard to feel.
We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.
Our platform is simple for HR and meaningful for employees.
We provide choice, smarter compensation tools and empowerment.
Role: Senior Product Manager
Seniority Level: Senior
Type: Individual Contributor
Languages: English (main) mandatory. Portuguese / Spanish / Italian a plus
Main Tools:
→ Notion, Slack, Figma, Jira/Linear for day-to-day collaboration.
→ Analytics (e.g., Amplitude, Lightdash, etc)
→ AI (e.g., Loveable, Claude, etc)
Location: Remote (Europe only)
Compensation:
Base Salary: 60.000€ - 75.000€ gross yearly
Bonus / Commissions: no
Equity: Yes – Stock Options under our Equity Incentive Plan
Benefits: as per below
Contract Type: Permanent
Your role will play a major role in our success because…
You will own the Company Health stream: protecting and growing the health of existing markets while scaling the business by maximising customer retention and long-term customer success.
Your work sits at the intersection of Product, Engineering, Design, Data, Customer Success, and Sales, with a clear mission: make Coverflex indispensable for companies after they sign - through better admin workflows, clearer value realisation, proactive retention levers, and scalable market completeness patterns.
How we’ll measure success:
After 6 months, you will have:
- A deep understanding of our customers, their lifecycle, and the key drivers of client health, satisfaction, and retention in our core markets.
- A strong feedback loop (customers + internal signals + data) that consistently drives prioritisation.
- A clear Company Health strategy and prioritised roadmap, aligned with measurable outcomes.
- Shipped improvements that move leading indicators of retention (activation/adoption/time-to-value, admin satisfaction, product usage, preventable churn reasons, etc.).
- Contributed to raising the bar for product thinking and collaboration within the team, helping foster a culture of ownership, transparency, and continuous improvement.
Let’s be real - here’s what makes this role challenging:
- You are optimising a multi-persona journey: the company is the buyer, but employees drive real value.
- “Retention” is not one thing. It’s onboarding, activation, time-to-value, trust, operational efficiency, compliance, and product reliability.
- You will constantly need to balance market-specific needs with the expectation to build scalable and global solutions, not one-offs.
- You will work across multiple teams and inputs (support signals, CS feedback, sales context, data and competing business/market goals) and still need to keep priorities crisp.
• Proven experience as a Product Manager in high-growth startups or scale-ups, owning problems end-to-end (from discovery to outcomes)
• Strong discovery and problem-framing skills, and comfortable operating in ambiguity
• Proven ability to define strategy, align stakeholders, and ship iteratively with measurable outcomes
• Strong analytical skills, with the ability to gather and interpret data to inform product decisions
• Strong async/remote collaboration habits: clear written communication, disciplined documentation, and consistent rituals
• Experience in B2B SaaS environments (or similarly complex workflows)
Fintech / Payments experience or other regulated domains
Experience working across multiple geographies and compliance requirements
Familiarity with retention levers across the lifecycle (renewals, churn prevention, value realisation, product-led enablement)
You consistently demonstrate empathy towards users and stakeholders and remain dedicated to solving problems and finding solutions.
You have a curious mind and a passion for innovation.
You strongly believe in building products alongside users, rather than solely for them, and actively seek out feedback.
You are outcome-oriented: you hold a high bar for clarity (the “why” and the goal), move iteratively, and learn fast from what ships.
You simplify complexity, spot second-order effects early, and avoid one-offs in favour of scalable patterns.
You communicate clearly, bringing crisp narratives and decision-making, especially in ambiguity.
You are a strong cross-functional collaborator: you create alignment, bring others along, and handle disagreement with high trust and directness.
And you raise the bar around you, influence teams beyond your squad, mentor others, and help improve product thinking across the organisation.
You’ll probably find this frustrating if…
You prefer working in a narrow scope without continuous cross-functional collaboration.
You avoid talking directly with customers or internal stakeholders to gather insights and validate assumptions.
You optimise for “perfect information” before moving, or swing to speed while ignoring long-term fragmentation risks.
You’re uncomfortable with ambiguity, changing priorities, and constraint-driven problem-solving.
You default to “this is a different team’s problem” instead of owning outcomes end-to-end.
Hiring Manager: Joana Botelho
Location: Portugal
LinkedIn Profile: [LinkedIn URL]
Profile Snapshot:
I’m pragmatic, honest, and empathetic. I care a lot about doing right by our users, the team, and what’s best for the company. I value integrity and transparency. Joana, the person, is very simple and “by the book”: I love music, movies, reading, dancing, food, travelling and spending time with my friends and family.
Energy:I try to stay positive and in solution-mode as much as possible, despite being the one raising all possible problems in a product review 🙄 Think “thoughtful challenger”: I ask questions, push for clarity, avoid unnecessary complexity, and try to surface second-order effects early.
Communication: transparent, informal and context-heavy. Sometimes (often), more verbose than ideal 🙈 I do my best to share knowledge and provide context to make sure everyone has what they need to make the best decisions and move independently. I value crisp narratives, explicit trade-offs, and strong documentation
Feedback Style: transparent, continuous, always aimed at growth. I’m supportive, but I will challenge reasoning, prioritisation, and clarity when needed. I try to give feedback that is actionable and fair. And I value constructive challenge in return! I’m also actively improving 🌱
How to work with me - in the Manager's own words:
I'm very annoying about the “why”. I care about good product thinking and solving the right problems. I believe in ownership end-to-end: clear scope and outcomes, high-quality delivery, clear communication, and measurement after launch. I try to stay close enough to remove blockers, sharpen decisions, and keep alignment when needed, but the ownership is yours. And I’m still learning too, so we’ll iterate together.
- Team structure: Product Manager, Product Designer, Engineering Manager, Engineers, QA and Data.
- Other stakeholders: GMs, Customer Success, Product Support, Sales, Marketing, Ops, Finance & Legal, leaders from different Product pods
The PEDD leadership
- Rui Carvalho, Co-Founder & COO/CPO
- Pedro Cardoso, Head of Product Design
- Tiago Fernandes, Co-Founder & CTO
- Bruno Oliveira, VP Engineering
- Carlos Silva, Chief Architect
- Tiago Brito, Head of Data
- João Caxaria, Head of AI Engineering
We hire for impact and potential, not pedigree.
We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.
No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.
Assessment fairness:
We anchor on evidence of outcomes (what you shipped, moved, or influenced).
We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the interview stage).
No cover letter required.
Apply with your LinkedIn or upload your CV.
You may be asked a few short, relevant questions.
Total candidate time investment: ~3–5 hours end-to-end.
1. CV / LinkedIn Screen — Signal check vs must-haves
• Done by People + Hiring Manager.
• You’ll hear from us within 7 business days.
2. Hiring Manager Interview - Deep dive into your work • 45–60 min
Structured around outcomes, decisions, and collaboration.
3. Meet the PMs - Meet part of the team • ≤60 min
We assess team fit, team work and collaboration styles.
4. Meet the team (EM & PD) - Meet part of the team • 45-60 min
5. Behavioural Interview - Show who you are • 45-60 min
We assess team fit, cultural fit, good common sense and ethics.
6. Case Review & Team Chat - Walkthrough + Q&A • 1h–1h30 min
You’ll get actionable feedback either way.
7. Final Conversation (CEO / C-Level) — Values, strategy, and your growth • 30–45 min
Optional: References (2–3 people who’ve seen your recent work) - async.
We use a few tools to reduce bias and improve documentation, not to make hiring decisions.
Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.
Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.
ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.
Important: every application is reviewed by a human, and no decision or rejection is made by AI. If recording is used, we’ll be transparent and (where required) ask for consent.
Decision: within 4 weeks of your application.
Updates: weekly if the process runs longer.
Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).
Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.

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