Demand Generation & Growth Marketer USA

At parcelLab, we’re reshaping how the world’s leading brands manage the post-purchase experience.

Our post-purchase platform helps companies like John Lewis, Chico's, Yeti, AllSaints, and others transform every touchpoint into moments that drive customer engagement, build loyalty, and create customers for life.

We believe retailers deserve marketing that feels human, smart, and brave. As our new Demand Generation & Growth Marketer for USA, you’ll help us turn strategy into fully executed, data-driven, AI-powered campaigns — across every touchpoint that matters.

You’ll be the engine behind our go-to-market execution in the region: running ABM programs, orchestrating personalized outreach, owning events end-to-end, and keeping the marketing machine running with precision and creativity.

This is a role for a doer with brains – someone who thrives at the intersection of automation, storytelling, and GTM systems. We are looking for someone in the US ideally in the East Coast.

What you’ll do:

1. Campaign Execution (Core)

• Plan, execute, and manage multi-channel campaigns (paid, email, ABM, automation) from brief to reporting.

• Own all physical events in the region – from trade show booths to exclusive dinners and satellite events. You’ll manage everything from data collection to follow-up.

• Run LinkedIn Ads, Google Ads, Influ2 and other paid campaigns and collaborate with SDRs for personalized follow-ups.

• Launch and manage email and outreach workflows via HubSpot, Gong, and Clay.

• Drive ABM activations, direct mail, and gifting programs that make prospects remember us.

2. Marketing Automation & Tooling

• Build and maintain automation flows across Clay, HubSpot, Salesforce, and AI tools (N8N, Make, etc.).

• Ensure all campaigns are properly tracked via UTMs, pixels, and CRM sync.

• Keep our Notion marketing board fully aligned with deadlines, owners, and deliverables.

• Always scout new tools that push the boundaries of efficiency and creativity.

3. Content & Collaboration

• Partner closely with our designer and developer (both in-house) to brief and QA assets.

• Collaborate with the global Content team to align narratives across regions.

• Write short-form copy for ads, emails, or event collateral when needed.

4. ABM & Sales Alignment

• Build and optimize ABM landing pages and personalized outreach flows.

• Partner with AEs on Tier 1 enterprise accounts, supporting deal acceleration with guerrilla-style, personalized marketing ideas.

5. Reporting & Optimization

• Measure and report performance across channels, tracking how campaigns influence pipeline and deals.

• Continuously test, analyze, and optimize – from targeting to creative.

• Manage data hygiene, enrichment, and operational workflows to ensure flawless campaign execution.

What we’re looking for:

• 3–5 years of hands-on B2B SaaS marketing experience, ideally in demand gen, growth, or campaign roles.

  • Proven experience with HubSpot, Salesforce, and Clay (required).

  • Technical curiosity – you know what APIs do, can debug tracking issues, and understand HTML/CSS basics.

  • Familiarity with modern GTM tools like Influ2, 6Sense, Mutiny, Chili Piper, Clearbit, Demandbase, Gong, etc.

  • Strong project management skills and attention to detail.

  • Excellent written and verbal communication (English).

  • Naturally AI-first – you experiment with AI tools daily to automate, create, and optimize.

Why join parcelLab:

• You’ll join a passionate and collaborative global team with plenty of room to grow

• Competitive salary + benefits

• A culture that values creativity, experimentation, and ownership

Perks & Benefits:

🧠 Plenty of room for your own ideas...space to try, fail and learn!

🛳 Comprehensive 30-60-90 day onboarding plan in place from the very first day to help you integrate seamlessly with the rest of the company and understand new responsibilities

🏝 Equipped with the latest MacBook or PC, as a digital-first company, you choose whether to work entirely from home, in one of our offices or a mix that suits you. Not close to one of our offices No problem! Find yourself a co-working space instead, and we’ll help cover the costs

🚀 Career development opportunities, including our Leadership Development Program and our Mentorship Program, as well as online language courses, available budgets for further

🧘🏽‍♀️ Stay grounded with our free meditation, mindfulness and coaching sessions via our mental wellbeing platform TELUS.health

🎉 Regular company retreats, parcelLab events (in-person and online), local and regional meet-ups, as well as team off-sites

🌏 Be part of a motivated, diverse and international team made up of over 25 different nationalities; and with a great rating for company culture and employee experience on Glassdoor, you’ll love working here!

About parcelLab:

parcelLab’s platform unifies every touchpoint from customer conversion, order tracking, delivery, returns, and engagement into one seamless ecosystem that not only reduces friction but actively drives repeat purchases, transforming post-purchase into a competitive advantage.

It’s all in a day’s work for us:

• Monitor over six million shipments per day

• 175+ countries across the globe use our tracking pages

• 1000+ brands use parcelLab for their post-purchase experience

• Shipping data comes from more than 350+ carriers worldwide, including DHL, FedEx & DPD

• 150+ employees around the globe, driving innovation together

Equal Opportunities:

parcelLab is an Equal Opportunities Employer. We live the motto always joy, always team, always equality, which means we celebrate diversity and do not accept any form of discrimination or harassment. We believe that diversity enriches our employee experience and allows each of us to deliver the best work possible.

Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, disability status or other lived experience.

Come be part of our growth – contribute your ideas and share in our success as we continue to improve the post-sales customer journey for millions of people every day.