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Field Marketing Sr. Manager, DACH

Roles & Responsibilities

  • 7+ years of marketing experience in a hyper-growth SaaS/software environment, with strong preference for subscription models.
  • Excellent collaboration skills and ability to work remotely across cross-functional teams.
  • Proficiency with marketing platforms (Salesforce, Marketo, Tableau, 6sense, CMS, event platforms, Pathfactory) and SiriusDecisions lead management.
  • Fluent in German and English with strong writing, presentation, and verbal communication skills.

Requirements:

  • Collaborate with regional and global teams to build and drive integrated campaigns across events, content, social media, and paid digital.
  • Own the regional marketing plan, budget, planning, execution, and performance reporting.
  • Coordinate regional campaigns with sales and marketing stakeholders to generate leads and create pipeline; lead ABM and executive programs.
  • Manage leads through the funnel, optimize campaigns, and accelerate time-to-value while shaping customer journeys from awareness to conversion.

Job description

Are you ready to power the World's connections?

If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.

About the role:

Kong Inc is a software company that provides open-source platforms and cloud services for managing, monitoring, and scaling application programming interfaces (APIs) and microservices.

Kong EMEA is looking for a talented Regional Marketing Manager, to manage integrated campaigns across events, content marketing, social media, and paid digital campaigns within the Central Europe, EMEA region. The successful candidate will report to the Sr. Director Marketing EMEA, and work closely with the regional sales teams to understand market priorities and deliver impactful campaigns generating new business opportunities.

Responsibilities:

  • Establish yourself as a trusted and respected partner with Sales stakeholders, translating sales goals into marketing tactics and programs.

  • Work in partnership with the global demand generation teams to build and drive integrated marketing campaigns.

  • Own, define & drive the regional marketing plan.

  • Manage regional budget and reporting.

  • Coordinate regional planning and execution with sales & marketing stakeholders to build campaigns to drive engagement, generate leads, and deliver pipeline.

  • Maintain ownership of the region’s performance, through consistent reporting, analysis, and optimisation efforts.

  • Owning the leads process through the funnel and devising programs and activities to Accelerate lead time-to-value.

  • Identify focus areas and build plans to drive expansion.

  • Think creatively about customer journeys to drive engagement all the way through the marketing funnel from awareness to conversion.

  • Implementing regional ABM and executive programs.

  • Partner with the sales development team to develop and execute effective inbound/outbound campaigns.

  • Work with the Partner team to harness the Partner ecosystem, build and drive integrated marketing campaigns with key partners.

What you will bring:

  • 7+ years of marketing experience working in a hyper-growth, fast-paced environment; specific expertise in software and SaaS/subscription models is strongly preferred.

  • Excellent collaboration skills with the ability to work remotely and effectively across cross-functional teams.

  • Familiarity with marketing platforms including Salesforce, Tableau, Marketo, event platforms, 6sense, CMS, Pathfactory.

  • Proven track record of delivering measurable results.

  • Exceptionally strong writing, presentation, and verbal communication skills, with the ability to clearly and simply articulate concepts, messages, and plans.

  • Additional Languages a plus, German and English are required.

  • Familiar with SiriusDecisions best practices, and lead management.

  • Enterprise segment experience; Experience with running ABM and executive programs.

  • Ability to engage enable and deliver Channel programs and events.

Profile:

  • Self motivated individual with a can-do attitude

  • Ability to handle multiple projects at the same time

  • Engaging & collaborative personality

  • Able to bring together diverse teams to get the job done

  • Fast learner who proactively tackles challenges independently

  • Strong work ethic, sense of urgency, and desire to succeed.

  • Team player

  • Must be a good problem solver and an intuitive thinker

  • Willing and able to travel

#LI-KH1

About Kong:

Kong Inc., a leading developer of API and AI connectivity technologies, is building the infrastructure that powers the agentic era. Trusted by the Fortune 500 and startups alike, Kong's unified API and AI platform, Kong Konnect, enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI models. For more information, visit www.konghq.com.

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