Social Media Content Specialist 
Location: Austin, TX | Hybrid/Remote Flexible
Part-time 20 hours a week

About MIRA Safety

At MIRA Safety, we are committed to one core mission: uncompromising protection.

As a leading manufacturer of personal protective equipment (PPE), we design and provide high-quality gas masks, filters, hazmat suits, and preparedness gear to both professionals and civilians. Our products are trusted by law enforcement, first responders, military personnel, agriculture workers, and individuals focused on emergency preparedness.

Headquartered in Austin, Texas, MIRA Safety develops equipment intended to help protect against chemical, biological, radiological, and nuclear (CBRN) threats.

We strive to create a collaborative and accountable work environment where employees have the resources and support needed to succeed.

Position Overview

MIRA Safety is seeking a Part-Time Social Media Specialist (~20 hours per week) to support the company’s digital presence across multiple social media platforms.

This role is an individual contributor position focused on content creation, community engagement, and supporting marketing initiatives. The Social Media Specialist will work closely with the marketing team to maintain brand consistency, engage with online audiences, and support content collaborations.

Key Responsibilities

Community Engagement

• Monitor and respond to comments and messages across social media platforms in a professional and timely manner
• Engage with relevant posts and online communities to help build brand awareness and encourage audience interaction
• Foster positive relationships with followers and support the development of an engaged online community

Content Creation and Publishing

• Create, edit, and publish social media content including text, images, and short-form video
• Support the consistent posting of content aligned with the company’s marketing strategy
• Conduct one product-focused photoshoot per month featuring MIRA Safety products, when applicable

Brand Collaboration and Outreach

• Identify and engage with brands, influencers, or organizations that align with MIRA Safety’s audience and mission
• Support collaborative content opportunities when appropriate and approved by the marketing team

Content Coordination

Content may be developed using multiple sources, including:
• MIRA Safety’s internal video and photography team
• Collaborative content with brands or creators
• Original product photography or content produced as part of the role

Content and Brand Style

Social media content should align with MIRA Safety’s brand guidelines and may include themes such as:

• Tactical preparedness and emergency readiness

• Educational or informational content related to safety and preparedness

• Product demonstrations and real-world use scenarios

• Engaging, authentic storytelling that resonates with preparedness and outdoor communities

• Visually consistent content that reflects a confident, tactical, and cinematic brand aesthetic

• Collaborative content featuring aligned brands, creators, or industry partners

The specific creative direction and content guidelines will be provided by the marketing team.

Qualifications

• 3+ years of experience in social media content creation, digital marketing, or a related field
• Experience creating and editing photo and video content for social platforms
• Familiarity with major social media platforms including Instagram, TikTok, YouTube, X (Twitter), Facebook, and LinkedIn
• Strong written communication and copywriting skills
• Ability to engage professionally with online communities
• Interest in emergency preparedness, personal safety, outdoor survival, or tactical equipment is strongly preferred
• Ability to work independently while coordinating with internal teams

Preferred Qualifications

• Experience or strong interest in tactical gear, CBRN, survival, or emergency preparedness markets
• Military, law enforcement, or first responder background is a plus but not required

Work Schedule

• Approximately 20 hours per week
• Flexible schedule based on project needs and content timelines
• Hybrid or remote work options may be available depending on business needs

Why Join MIRA Safety?

• Part-time role (~20 hours/week) with flexible, hybrid options.
• Work for a mission-driven company that saves lives.
• Collaborate with leadership and marketing teams on impactful campaigns.
• Opportunities to shape brand strategy and grow your professional portfolio.
• Supportive, collaborative, and fast-paced work culture.

Equal Employment Opportunity

MIRA Safety is proud to be an Equal Opportunity Employer. We are committed to building an inclusive workplace and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.

Apply Today

If you are motivated, driven, and excited to help grow a program that supports life saving products, we want to hear from you. Apply today and be part of a team where your work truly makes an impact.
As part of the application process, candidates will be asked to complete the Culture Index.