Sr Assoc, Market Analysis

Would you like to join a truly international, talent driven company that values Safety, Ethics, Quality, Innovation and Employee Opportunity?

This role sits within Otis’ Field Marketing function and plays a critical role in connecting global marketing strategies with local market execution. You will collaborate with Marketing, Sales, Communications, and Product teams to plan and deliver impactful campaigns that increase market awareness, generate demand, and support business growth. Acting as a key liaison between Centers of Expertise and local branches, you will ensure marketing programs are relevant, localized, and effective.

On a typical day you will

• Collaborate with marketing, sales, and communications partners to plan, forecast, and execute local marketing campaigns
• Serve as a local market expert, providing insights on competitors, regulations, and customer needs
• Support product launches by adapting global strategies for local execution
• Manage campaign performance, reporting results through dashboards and recommending improvements
• Act as a trusted partner to sales teams, helping drive pipeline acceleration and lead conversion

Responsibilities

• Provide local market intelligence to marketing and finance partners
• Partner with marketing and communications teams to create target lists and execute campaigns
• Ensure lead management processes are followed and optimized
• Coordinate localization of marketing materials, including digital campaigns, brochures, presentations, and promotional assets
• Maintain and update local product content with SEO considerations
• Support customer events for product launches and promotions
• Lead the Voice of Customer process
• Educate and influence sales partners on marketing programs and initiatives
• Support preparation of customer‑facing materials and sales campaign content

What you will need to be successful

• Experience working in field marketing, marketing operations, or a related commercial role
• Strong project management and stakeholder partnership skills
• Analytical mindset with the ability to use data to guide decisions
• Ability to provide design feedback and work with creative tools
• Clear written and verbal communication skills
• Flexibility to adapt in a changing, fast‑paced environment

What we offer

• A collaborative, inclusive, and globally connected workplace
• The opportunity to make a visible impact on growth and customer engagement
• Cross‑functional exposure and career development opportunities
• Competitive compensation aligned with role scope and market benchmarks
• An environment that values contribution, belonging, and continuous improvement