Senior Product Manager, Digital Commerce

About This Job

As Senior Product Manager for the Commerce Platform, you will own the foundational commerce technology powering Dutchie’s web, mobile app, and kiosk experiences. This is a deeply technical product role focused on the evolution of the commerce stack itself, not just features built on top of it.

You will define how the platform is architected, extended, and scaled across channels, owning decisions around hosting, CMS, routing/reverse proxy, customization, merchandising controls, and admin tooling. Your mandate is to ensure Dutchie’s commerce platform can support where the business is going next,  not just what it supports today.

What You'll Do...

• Own the end-to-end commerce platform, partnering closely with engineering to shape architecture, technical direction, and long-term evolution
• Define and evolve a composable, configurable commerce platform that enables storefront customization, merchandising, content, and promotions without engineering dependency
• Serve as the single-threaded owner for commerce capabilities across web, consumer mobile app, and in-store kiosk, ensuring platform functionality is shared rather than re-built
• Lead technical strategy and sequencing across the commerce stack, translating tradeoffs around scalability, performance, SEO, and extensibility into clear product direction
• Write detailed feature specifications grounded in platform capabilities and constraints, defining what belongs in the platform versus the application layer
• Set the future state of Dutchie’s commerce stack, ensuring today’s decisions don’t limit tomorrow’s growth, channels, or monetization opportunities

What You Bring...

• 5+ years of product management experience with direct ownership of a commerce platform or core commerce stack
• Experience designing, modernizing, or materially evolving commerce infrastructure — not just implementing features on top of an existing platform
• Strong technical fluency across web architecture, hosting models, CMS systems, routing/proxy layers, and commerce configuration
• Experience building and scaling admin tools and configuration surfaces for operators, not just end-consumer UX
• Comfort operating in revenue-critical environments, writing technical product specs, and leading platform change while systems are live
• Strong cross-functional collaboration skills with engineering and design; solid UX judgment, with commerce technology depth as a non-negotiable

You’ll Get…

We are targeting a starting salary of $149,000 - $201,000 based on the intended level for this role.

In addition to cash compensation, our total rewards package includes:

• Full medical benefits including dental and vision plans to ensure you always have the best care.
• Equity packages in the form of stock options to all employees.
• Technology (hardware, software, reading materials, etc..) allowance
• Flexible vacation and sick days