Logo for Go Vocal (formerly CitizenLab)

Growth Marketing Specialist

Roles & Responsibilities

  • Experience in growth marketing and demand generation, including ABM strategies
  • Proficiency in building AI-powered marketing workflows and automation, and CRM integrations
  • Hands-on experience across full funnel channels (ads, webinars, lead magnets) and collaboration with sales
  • Ability to operate in a fast-paced, mission-driven environment and own end-to-end marketing initiatives

Requirements:

  • Lead ABM and demand-gen programs to generate pipeline, including collaboration with paid agencies
  • Build and optimize AI-powered automations and workflows to accelerate marketing-to-sales handoff
  • Own marketing systems and assets (ads, webinars, lead magnets, CRM, reporting, and sales enablement)
  • Ship high-impact initiatives with ownership from day one in a fast-growing gov-tech company

Job description

Go Vocal is a gov-tech SaaS scale-up reshaping digital democracy. Our platform has empowered 750,000+ people across 600+ cities in 20+ countries to participate in local decision-making. Our mission is to build stronger democracies by making public decision-making more inclusive, participatory, and responsive. Recognized as Europe's Best Social Impact Startup and featured in The New York Times, Forbes, and TIME magazine, we're on track to reach 2.5 million active participants.


The role
We're hiring a growth marketing specialist to help build the engine behind Go Vocal's next growth chapter. You'll work across the full funnel — from running ABM campaigns that bring governments to our door, to building the automations and workflows that turn interest into pipeline. This is a hands-on, high-learning role. You'll run demand gen alongside our paid agency, build AI-powered workflows that make the whole team faster, and own the systems that connect marketing to sales. You'll touch: ads, webinars, lead magnets, CRM, reporting, and sales enablement — and you'll have real ownership from day one.

If you're a builder who wants to grow fast in a mission-driven company (and you'd rather ship than sit in meetings), this is your role.

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