Work Flexibility: Remote
This Southeast area Market Development Lead will be responsible for facilitating the implementation of growth strategies and development plans consistent with the overall business objectives of our JR and Capital sales teams to grow Mako within key SE area hospitals and ASCs. They accomplish this through executing strategic marketing plans, primarily focused at increasing the brand recognition and education of Mako SmartRoboticsTM for joint replacement candidates.
What you will do
- Lead the development and execution of local marketing plans with the goal of driving technology awareness and patient activation in a given geography
- Conduct formal presentations to both hospital C-Suite and surgeon customers, as well as sales leadership teams
- Utilize market analytics to determine appropriate locations for patient activation & technology awareness campaigns
- Execute integrated marketing campaigns and strategies
- Develop and execute quarterly reporting dashboards for marketing efforts
- Determine appropriate tactics based on market dynamics and investigate new avenues
- Support customer marketing efforts to drive technology awareness & patient education
- Manage a centrally-held budget
What you need (required)
- Bachelor’s degree required
- 4+ years of work experience required
What you need (preferred)
- 2+ years of experience in a marketing, sales, or business management role
- Background in hospital marketing or healthcare products is highly preferred
- Experience developing market opportunity reports and media campaigns
*$87,600 - $186,700 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.*
Travel Percentage: 40%
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.
Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
