Content Marketing Lead

Content Marketing Lead

Location: USA - ET or CT Time Zone (remote)

About NetFoundry:

NetFoundry is transforming how the world securely connects applications, services, and devices in an era where workloads, including Agentic AI workloads, run everywhere — across multi-cloud, edge, data centers, IoT, third-party and customer environments. Our secure workload connectivity platform replaces legacy networking and VPN complexity with software-defined, zero trust connectivity that is faster to deploy, easier to operate, and fundamentally more secure. This isn’t incremental change — it’s the redefinition of how connectivity works in an era driven by highly distributed workloads accessed by humans, applications, and AI agents.

Founded by the inventors and maintainers of the world’s most-used open source zero trust software, OpenZiti, NetFoundry’s Identity-First Connectivity™ enables zero trust connectivity with no VPNs, no open inbound ports, and no firewall changes.

Software and IoT solution providers use it for secure communications with workloads at their customers’ sites. Enterprises secure access to their APIs and agentic AI services in order to avoid any opening that can be leveraged by an attacker. They also use NetFoundry to simplify the operation of hybrid IT/OT segmentation and enable identity-based microsegmentation.

We are headquartered in Charlotte, North Carolina, and operate globally and are Series A  funded by top Cybersecurity venture capitalist SYN Ventures and Cisco Investments.

Our Team's Vision:

Our Marketing team shapes our enterprise go to market and evolves our global brand, driving revenue and empowering future success for our growing Sales team. Our mission is to help enterprise technology, AI and security teams to understand our disruptive approach to addressing the risks and operational headaches surrounding distributed workloads.  We do this by leveraging the growing need to secure workloads and non-human identities, as well as the many thousands of users of OpenZiti, the open source we developed and continue to maintain.  Our marketing team is led by a CMO with deep experience in cybersecurity marketing and sales and has built and led numerous startup teams, 5 of which had successful exits under his guidance.  

About the Role:

NetFoundry is seeking a strategic and execution-focused Content Marketing Lead to drive the planning, creation, and distribution of high-impact content across the customer journey. This role is central to transforming marketing from campaign-centric execution to a content-led growth engine. The Content Marketing Lead will shape how we tell our story, connect with our audience, and drive meaningful business impact through compelling, strategic content. They will drive our content-led growth—owning the messaging, narratives, and content systems that power demand generation, brand awareness, and customer engagement.

The ideal candidate blends is a strong writer with skills in storytelling, that understands how content fuels pipeline, and can lead cross-functional collaboration to deliver cohesive, high-performing marketing initiatives.  The candidate MUST have 2+ years of full-time experience in Cybersecurity, must be a good writer, and have had responsibilities for planning and writing cybersecurity related marketing content.

This is a rare opportunity to help lead a fast-emerging category at the intersection of cybersecurity, networking and AI. You’ll help educate markets, shape industry conversations, and bring breakthrough technology to organizations that are actively searching for a better way to securely connect their most critical workloads.

As an early member of a growing marketing team, you will have significant ownership and the opportunity to build and run scalable campaigns and events. This role is ideal for someone who thrives in startup environments, and enjoys both strategy and execution.

Key Responsibilities:

Content Strategy & Planning

• Develop and own the end-to-end content marketing strategy aligned with business and revenue goals
• Define core messaging, positioning, and editorial themes across target audiences and personas
• Build and manage a scalable content calendar across channels (web, blog, email, social, events, sales enablement)
• Partner with product marketing and demand generation to align content with campaigns and launches

Content Creation & Execution

• Lead the creation of high-quality content including blogs, whitepapers, case studies, social media posts, videos, webinars, website content, emails, press releases, award submissions, and campaign content.
• Translate technical concepts into clear, customer-focused messaging
• Develop thought leadership and storytelling aligned to brand voice
• Support product launches with content and messaging assets
• Ensure consistency in brand voice, tone, and messaging across all content assets
• Manage internal contributors and external agencies/freelancers as needed
• Optimize content for SEO, engagement, and conversion performance

Content Distribution & Performance

• Define and execute distribution strategies across owned, earned, and paid channels
• Partner with demand generation to integrate content into campaigns and nurture flows
• Track, analyze, and report on content performance (traffic, engagement, conversion, pipeline influence)
• Continuously optimize content based on insights and data

Cross-Functional Collaboration

• Work closely with Product Marketing, Sales, Customer Success, and Leadership to identify content needs
• Enable Sales with compelling content assets that support the buyer journey
• Align with brand and communications to ensure cohesive storytelling

Process & Systems

• Establish scalable workflows, tools, and governance for content production and approval
• Maintain content repository and ensure accessibility across teams
• Drive operational efficiency and clarity in content development processes

Qualifications:

Required

• 2+ years of full-time experience in the Cybersecurity industry 
• Can share a portfolio of cybersecurity-related writing samples early in the interview process
• 3+ years of experience in content marketing, editorial, or related roles
• Strong writing, editing, and storytelling skills across formats
• Proven track record of building and executing content strategies that drive measurable business results
• Experience with social media content acquisition (e.g., acquiring raw content from SME stakeholders and marketing leadership) and leveraging social media tools (e.g., Hootsuite, ContentStudio) for campaign deployment
• Experience collaborating closely with sales teams and supporting pipeline generation efforts
• Demonstrated ability to leverage GenAI tools (Gemini, Claude) to enhance workflow efficiencies while maintaining “human in the loop” authenticity
• Advanced knowledge of WordPress ecosystem (pages / posts / custom content)
• Experience working cross-functionally in a fast-paced environment, where you’ve managed multiple projects and stakeholders simultaneously
• Ability to effectively manage workflows and content version control
• Ability to operate independently and effectively in startup environments
  
  

Preferred

• 3+ years experience working in a startup environment?
• Familiarity with Zero Trust, networking security, or cloud security markets

• Familiarity with SEO best practices and content optimization tools
• Experience working with marketing automation and CRM systems (Hubspot)
• Familiarity with Adobe InDesign and ability to make basic text edits
• Familiarity with “writing for screen” vs. “writing for print” to assist with video productions

Success Metrics:

• Growth in organic traffic and engagement
• Content-driven pipeline and revenue contribution
• Content production efficiency and velocity
• Sales and customer success satisfaction with content assets
• Improvement in brand awareness and thought leadership positioning

Why Join NetFoundry:

• Opportunity to build and shape marketing from the ground up
• Work directly with executive leadership
• High-impact role influencing both company growth and your career
• Fully remote, collaborative startup culture
• Competitive compensation and benefits

Environment and Location:

We are remote and always have been! You will work in a fast-paced, high-performance startup environment as part of a globally distributed team. 

What We Offer:

We have a range of excellent benefits and perks, including:

• Competitive Base, Variable and Equity compensation package 
• Remote with flexible working hours
• Comprehensive health benefits (Medical, Dental, and Vision) with expanded well-being benefits
• Employer-paid Life, AD&D, Short-Term & Long-Term Disability
• 401K with company match
• Learning and Development Budget
• Paid Holidays
• Unlimited PTO
• Technology Stipend
• Internet Stipend
• SWAG Stipend

Compensation$90,000 - $130,000 Base + Variable + Equity