Demand Generation Director, Logistics & Supply Chain AI at Raft

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Job Title: Demand Generation Director, Logistics & Supply Chain AI

Company Description: Raft - Series B AI platform for global supply chain

Job Description:
As the Demand Generation Director, you will architect Raft’s top-of-funnel engine, driving qualified revenue for a platform reshaping the $19 trillion logistics industry. You will design sophisticated ABM strategies, manage a modern AI-enabled marketing stack, and partner with sales to turn high-quality interest into predictable pipeline for enterprise-level deals.

Location: London, UK

Why this role is remarkable:

• Lead the demand generation strategy for a category-defining AI platform backed by $45M from premier investors Bessemer Venture Partners and Eight Roads.

• High-impact opportunity to build a revenue engine from scratch in a hyper-growth environment where marketing is a primary driver of global expansion.

• Work at the intersection of enterprise AI and global trade, solving real-world operational challenges for over 60 global logistics leaders.

What you will do:

• Architect and execute end-to-end outbound and ABM plays tailored specifically for the global logistics and freight forwarding industry.

• Operationalize and scale the revenue stack using HubSpot with precision, ensuring elite lead nurturing and data-driven pipeline health.

• Orchestrate cross-functional alignment with SDR and Product Marketing teams to synchronize high-velocity campaigns with global GTM objectives.

The ideal candidate:

• Proven expert in enterprise SaaS demand generation with a track record of navigating 6–12 month sales cycles for $100k+ ACV deals.

• Deeply familiar with the logistics and supply chain sector, possessing the ability to speak the language of global freight forwarders natively.

• AI-native marketer and HubSpot power user who prioritizes MQL-to-SQO conversion rates and material pipeline value over simple lead volume.

Who are Jack & Jill?
Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.

Next steps
Step 1. Visit our website.
Step 2. Click 'Talk to Jack'.
Step 3. Talk to Jack so he can understand your experience and ambitions.
Step 4. Jack will make sure Jill (the AI agent working for the company) considers you for this role.
Step 5. If Jill thinks you're a great fit and her client wants to meet you, they will make the introduction.
Step 6. If not, Jack will find you excellent alternatives. All for free.

We never post fake jobs
This isn't a trick. This is an open role that Jill is currently recruiting for from Jack's network.
Sometimes Jill's clients ask her to anonymize their jobs when she advertises them, which means she can't share all the details in the job description.
We appreciate this can make them look a bit suspect, but there isn't much we can do about it.

Give Jack a spin! You could land this role. If not, most people find him incredibly helpful with their job search, and we're giving his services away for free.