Senior Growth Marketing Manager

ABOUT VERATO

As digital transformation and AI progress at lightning speed, organizations find themselves data-rich and insights-poor. Digital transformation’s promise to drive better experiences and business performance is falling short.  Data is often trapped in silos across disconnected systems of record, such as ERPs and EHRs, systems of engagement, such as CRMs, and systems of insight, such as cloud data platforms. These systems cannot integrate seamlessly without a single source of truth for identity, making it impossible to share and consume complete and trusted 360-degree views of people, organizations, and networks. 

Verato, the identity intelligence experts, powers exceptional experiences everywhere by solving the problem that drives everything else — knowing who is who. The Verato MDM Cloudä, the next generation of MDM, delivers unprecedented identity intelligence by uniquely combining extraordinary identity resolution and enrichment with identity verification, AI-powered data governance, and advanced insights. Verato re-imagines MDM to be purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across complex ecosystems with unmatched speed to value, enterprise-grade performance, and customer success.  More than 75% of the US population flows through Verato, powering a single source of truth for identity across the critical industries of healthcare, life sciences, financial services, public sector, and beyond. For more information, visit verato.com.

Core to Verato’s strategy for sustained growth is our commitment to building a strong, people-first culture that attracts, develops, and retains top talent worldwide. Verato operates on the simple principle that a company must prioritize its employees first and foremost. In return, these employees will take care of the company’s customers, and in turn, those customers will support the company’s shareholders. Verato believes in empowering teams with the best tools and development opportunities available. Staff are given chances to expand their knowledge in areas like technology (e.g., big data, distributed/cloud computing, complex algorithms), healthcare, and organizational development. As Verato continues a path of high growth and significant impact, every team member gains an influential front-row seat as we execute our business strategy. Together, we can bring about a profound and positive transformation in healthcare as we know it today. 

VERATO VALUES

We are committed to continually raising the standard of excellence throughout the organization, from marketing to engineering to customer service. Our guiding principles are to Make a Difference, to be Trustworthy, and to be Customer Obsessed.

Verato employees have a precise focus on proactively protecting the privacy and security of all systems while always ensuring they are following documented policies and procedures.

ABOUT THE POSITION:

We're looking for a Senior Growth Marketing Manager to specialize specifically in Account-Based Marketing (ABM) motions and take the helm of our 1:few and 1:1 marketing initiatives. 

This role is crucial for developing and executing highly personalized campaigns that engage and convert key accounts across both customer and prospects audiences. Reporting to the Sr Director of Growth Marketing, You'll work closely with sales and the broader marketing team to identify target accounts and create tailored experiences that drive pipeline and revenue. If you are obsessed with data and well versed in segmentation, personalization, and the tools, technologies, processes, and teams to bring highly targeted campaigns to life; then this is an ideal fit. 

REPSONSIBILITIES

• Campaign Strategy & Execution: Design and execute multi-channel ABM campaigns targeting a select groups of high-value accounts. This could include events, webinars, email, social media, direct mail, digital advertising, and personalized content.
• Account Research & Insights: In partnership with sales and product marketing, conduct in-depth research on accounts to understand their shared business challenges, key stakeholders, and pain points. Use these insights to craft cohorts and create hyper-relevant messaging and offers.
• Content & Asset Development: Collaborate across marketing and external vendors to create custom content and assets that speak directly to target accounts.
• Event & Activation Management: Plan and manage tradeshows and events activations (e.g., executive dinners, workshops, and virtual roundtables) designed to engage key decision-makers within target accounts. 
• Membership Organization Management: Own our engagements and maximize our membership organizations as channels to reach our target buyer personas and segments. 
• Customer Marketing: Support achieving robust pipeline and revenue goals within our customer base by collaborating across sales, marketing, customer success, and the executive leadership team to create tailored customer marketing programs that convert. 
• Performance Analysis: Track and report on key ABM metrics, including account engagement, pipeline generated, and revenue influenced. Use data to optimize campaigns and inform future strategy.
• Sales Collaboration: Partner directly with the sales and SDR teams to ensure tight alignment on account targeting, messaging, and follow-up activities related to specific 1:1 and 1:few campaigns.

QUALIFICATIONS

Required

• Proven experience in a B2B marketing role, with a strong focus on ABM, events, and customer marketing
• At least 8 years of experience in a high growth marketing team 
• Excellent project management and organizational skills
• Strong communication and collaboration abilities
• Fluent in key MarTech stack including Marketo, SFDC, 6sense as well as other outreach and engagement platforms. 
• Strong presentation creation and delivery skills, ability to educate and lead a team to success in a campaign motion. 
• A creative and strategic thinker who can develop innovative ways to engage hard-to-reach accounts.

Equal Opportunity Employer/Veterans/Disabled