Direct Response Copywriter (DTC) - Remote

About Us

We're emater — the parent company behind four DTC brands creating global impact. We handle everything in-house from A to Z: operations, marketing, product development, and customer experience. 

Based in Miami with offices in Armenia and Israel, and a team spanning the globe, we're redefining what's possible in e-commerce.

How we do it: we combine AI, creativity, and deep customer understanding to deliver results that matter.

Our culture: We invest in our people as much as our brands. Every team member has real opportunities to grow, innovate, and make an impact. 

We’re looking for an experienced Direct Response Copywriter to work on one of our e-commerce brands. This role will be responsible for creating persuasive copy across the customer journey, from first interaction to purchase, with a strong focus on performance, clarity, and revenue impact.

This is a remote, full-time position and requires consistent availability and active collaboration with cross-functional teams.

This role is ideal for someone who is hungry to grow, eager to learn, and constantly looking to improve how they work and write.

What You’ll Be Doing

• Write conversion-driven ad scripts for customer acquisition campaigns
  
  
• Create, structure, and optimize landing page copy
  
  
• Conduct in-depth research on customers, products, competitors, and market trends to inform messaging and positioning
  
  
• Develop multiple angles, hooks, and variations for testing and optimization
  
  
• Continuously improve copy performance based on data, insights, and feedback
  
  
• Collaborate closely with media buying, creative, and brand teams
  
  
• Ensure messaging remains brand-aligned while being sales-focused and performance-driven
  
  
  

What We’re Looking For

• Proven experience in direct response copywriting, ideally within e-commerce field
  
  
• Strong understanding of consumer psychology, buying behavior, and persuasion principles
  
  
• Ability to translate research and insights into clear, compelling, and structured copy
  
  
• Comfortable working in a performance-driven, test-and-learn environment
  
  
• Comfortable using AI-powered tools to support research, ideation, and iteration, while ensuring all final copy is human-led, brand-aligned, and performance-driven

To help us review applications efficiently, please make sure all shortlisting questions are completed. Only fully completed applications will be considered.