Velera is the nation’s premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Our purpose: We accelerate partners’ success through innovative financial technology solutions and inspired service.
The Opportunity:
The Corporate Communications Specialist creates and maintains proactive, strategic, integrated communications, both internal and external, to build awareness, drive engagement and strengthen Velera’s corporate brand. As part of Velera’s Corporate Communications team within the company’s Marketing department, this individual will be responsible for creating content and messaging for Velera client credit unions and other industry stakeholders. Collaboration with staff members at various levels in the organization is required to gather content/messaging about products, solutions, services, events and announcements. Content is primarily written communications designed to inform, explain, interest, promote, advise or persuade, depending on project or campaign objectives. This role also works with the Creative team in the development of any complementary graphical, digital and/or social campaign components.
Day in the Life:
Digital newsletters (operational and informational) to financial institutions, client-facing Velera team members and employees.
Marketing collateral, e-mail messages, social media content, and engaging copy for digital and print ads.
Standalone communications as required to targeted audiences, including effective operational and informational messages to credit unions on product/system updates or special actions required related to regulatory compliance initiatives.
Content related to the company and its products for publication on the company’s internal and external websites and distribution to credit union media.
Content related to the company’s role as a community partner and credit union industry advocate; messages related to company events, initiatives, news and promotions.
Thought leadership content for company blogs, social media channels and trade publications; articles bylined by Velera executives and subject matter experts for placement in trade publications; case studies and white papers.
Communications and scripts for Velera executives.
Performs independent research and interviews internal Velera staff and external credit union stakeholders to acquire strong knowledge of the company’s products, solutions, services and value proposition to create appropriate content and messaging.
Uses exceptional writing ability, professional editorial judgment, proficiency in both long-form and short-form content development, and strong working knowledge of AP style to creat compelling content and copy.
Plans, writes, edits, and distributes external communications in support of Velera’s Marketing and Communications initiatives, as well as Velera products and services, events and thought leadership.
Ensures communications meet quality standards while managing multiple priorities and meeting deadlines in a fast-paced environment.
Assists leadership in the collection and presentation of performance metrics that reflect the Corporate Communications department’s productivity and output.
Works with IT team members and Marketing web developers to ensure functionality and accuracy of online content, email templates and new applications.
Works closely and professionally with clients and subject matter experts, demonstrating interpersonal skills and commitment to completing projects according to mutually agreed upon deadlines.
Maintains current knowledge of credit union industry news and trends; Velera products, solutions, and services; and the company’s strategic initiatives.
Provides coverage for emergency communications if/as needed outside of normal business hours, including business disruption events and/or other crises.
Processes email distribution list requests, using data sourced from CRM database for message distribution as/when needed. Ensures effective email delivery through email distribution list management and troubleshoots with credit unions and their account management teams.
Communicates effectively with clients, as well as team members, in verbal and written formats; delivers presentations as needed.
Exercises initiative, discretion, follow-through, and independent judgment. Provides editorial feedback on the work of other team members to ensure quality control.
Performs other duties as assigned.
Qualifications:
At least five (5) years of experience writing in a professional business-to-business environment required.
Experience working with CRM tools (Salesforce, Pardot, etc.) required.
Experience in financial services and/or payments industry preferred.
Education:
Bachelor’s degree in marketing, Communications, Public Relations, or related field required.
About Velera
At Velera we are committed to fostering a workplace where every employee feels valued, respected, and connected. We understand, attract and engage a diverse workforce where every employee can live up to their full potential; ensuring that our employee base reflects the consumers we serve. The result of this effort is an inclusive environment where diverse talent thrives. We strive to foster a safe and inclusive work environment for people to bring their authentic selves in order to build a better community within our company and with our partners. Learn more about our commitment to Diversity, Equity, and Inclusion HERE!
Pay Equity
$67,700.00 - $86,300.00Actual Pay will be adjusted based on experience and other job-related factors permitted by law.
Great Work/Life Benefits!
Competitive wages
Medical with telemedicine
Dental and Vision
Basic and Optional Life Insurance
Paid Time Off (PTO)
Maternity, Parental, Family Care
Community Volunteer Time Off
12 Paid Holidays
Company Paid Disability Insurance
401k (with employer match)
Health Savings Accounts (HSA) with company provided contributions
Flexible Spending Accounts (FSA)
Supplemental Insurance
Mental Health and Well-being: Employee Assistance Program (EAP)
Tuition Reimbursement
Wellness program
Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions
Velera is an Equal Opportunity Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.
Velera is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following "EEO is the Law" Poster. Velera will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the legal duty to furnish information.
Velera is an E-Verify Employer. Review the E-Verify Poster here. For information regarding your Right To Work, please click here.
This role is currently not eligible for sponsorship.
As an ongoing commitment to reasonably accommodate individuals with disabilities please contact a recruiter at recruiters@velera.com for assistance.
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