Paid Media Specialist at PragerU

Location: Los Angeles or remote in AZ, CA, FL, IL, IN, IA, NC, NE, OH, OK, TN, TX

Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row.

We're looking for a motivated, detail-oriented Paid Media Specialist to join our growing marketing team. You'll own the planning, execution, and optimization of paid campaigns across multiple channels, turning data into decisions that drive real results. This is a great opportunity for someone eager to take their paid media expertise to the next level.

Duties and Responsibilities:

• Manage and optimize campaigns in Google Ads and/or Meta Ads Manager
• Analyze campaign data to identify trends, insights, and opportunities for improvement
• Ensure accuracy in tracking, budget pacing, and performance reporting
• Translate data and performance metrics into clear, actionable insights
• Proactively identify issues and implement solutions to improve campaign performance
• Stay current on emerging platforms and continuously test and learn new strategies
• Own and manage paid search campaigns end-to-end, including setup, optimization, and reporting
• Execute donor-sponsored campaigns, ensuring timely delivery, budget adherence, and performance targets
• Manage eCommerce product ads with a focus on improving ROAS over time
• Run weekly social media post boosting and track performance across platforms
• Manage and optimize LinkedIn Ads for efficiency and effectiveness
• Conduct A/B testing across creative, copy, and audience targeting
• Evaluate new advertising channels on a quarterly basis and present structured insights

Successful Candidates Will Possess:

• 2-5+ years experience in paid media and digital advertising
• A strong track record of maintaining and growing high-intent traffic through paid search, while identifying new opportunities within the channel
• The ability to execute donor-sponsored campaigns on time, within budget, and consistently meet or exceed KPIs (views, traffic, leads)
• Experience driving measurable eCommerce revenue and improving return on ad spend over time
• Proven ability to deliver accurate weekly and monthly reporting, with clear performance insights and well-structured tracking (UTMs, conversion events, minimal data gaps)
• Deep and continuously evolving expertise in Google Ads and Meta Ads Manager, along with curiosity to explore and test new advertising channels
• A structured approach to experimentation, including designing A/B tests with clear hypotheses and applying learnings to future strategy
• The ability to operate independently, growing from guided execution to confident, self-directed campaign management

How to Apply: First review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.

What We Do: We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow—intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit http://prageru.com.

Salary Range: The salary target for this role is $70,000 - $85,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

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Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Nothing herein precludes you from using any ideas or concepts presented.