Junior Social Media Manager

Role: Social Media Manager

Location: Remote (LATAM-based)

Timezone: Monday – Friday, 9:00 AM – 5:00 PM CST

Compensation: $1,500–$1,800 USD (depending on experience)

About the Company

Our client is a prominent independent insurance agency headquartered in Houston, Texas. With 15 physical locations and over 20 years of history, they are a staple in the Houston community. They are currently in a high-growth phase, expanding their digital footprint to reach new audiences in the Commercial Auto and Business Owners (BOP) markets.

About the Role

This is a comprehensive digital marketing role designed for a creative professional who can manage both the "look" and the "engine" of a brand. You will be responsible for moving the agency from a manual, intermittent posting schedule to a high-frequency, multi-platform powerhouse. You will manage the content lifecycle, local SEO for 15 branches, and lead-generating paid ad campaigns.

Key Responsibilities

Content Creation & Platform Expansion

• High-Frequency Production: Create and schedule a consistent flow of Reels and static posts (not just one per week) to keep the brand active and engaging.

• Multi-Platform Management: Lead the day-to-day operations of Facebook and Instagram, while spearheading the agency’s launch and growth in other platforms.

• Bilingual Storytelling: Use Canva and AI tools (ChatGPT, Gemini, etc.) to translate complex insurance topics into relatable, bilingual content for a primarily Hispanic audience.

Paid Advertising (Meta Ads Manager)

• Campaign Execution: Manage the Meta Ads Manager to run paid campaigns that drive actual quote inquiries and business leads.

• Optimization: Monitor ad performance and work to adjust creative and targeting based on what is driving the best ROI for the agency.

Local SEO & Reputation Management

• Google Business Profiles (GBP): Manage and optimize the listings for 15 physical locations, ensuring hours are accurate, updates are posted, and client reviews are addressed promptly.

• Community Engagement: Serve as the "Voice of the Brand" by responding to DMs, comments, and inbox messages in both English and Spanish.

Must-have Qualifications

• 2+ years of experience in Social Media Management with a strong portfolio in Canva and Short-form Video (Reels/TikTok).

• Bilingual Mastery: Must be 100% fluent in written and verbal Spanish and English.

• Technical Ad Experience: Proven experience navigating Meta Ads Manager (Business Suite) to run paid campaigns.

• AI Proficiency: Demonstrated ability to use AI tools to scale content production and caption writing.

Nice-to-have Qualifications

• Experience managing multiple Google Business Profiles for a brand with physical branch locations.

• Previous experience in the insurance, finance, or professional services industry.

• Familiarity with the Houston, TX market or a similar US-based Hispanic demographic.