Director of Demand Generation

Typeform is fully remote by design. For this role, we can hire candidates based in the ET timezone in the US.

About the Role

Typeform is evolving from a primarily inbound-led growth model to a more balanced motion that includes sales-led and outbound growth.

We’re looking for a Director of Demand Generation to architect and lead the marketing engine that fuels this shift.

This role sits at the intersection of performance marketing, sales enablement, and pipeline generation. You’ll be responsible for designing and running the marketing systems that generate high-quality pipeline and accelerate deals — from paid acquisition and events to the early foundations of account-based marketing.

You’ll lead a small team, partner closely with Sales, RevOps, Product Marketing, and Web, and act as the primary advocate for the sales funnel inside marketing.

If you enjoy building new growth engines, testing new acquisition channels, and connecting marketing investment directly to revenue outcomes, this role offers a high-impact opportunity to shape how Typeform grows upmarket.

Things you will do:

Build the Sales-Led Marketing Engine:

• Design and lead the marketing roadmap that supports our emerging sales-led and outbound growth motion.
• Develop the strategy that connects paid media, events, and ABM to pipeline generation
• Partner with Sales and RevOps to define and optimize the marketing-to-sales funnel
• Ensure marketing initiatives translate directly into qualified pipeline and deal velocity

Lead Performance Marketing

• Oversee our existing paid media team while expanding performance marketing capabilities beyond inbound.
• Manage and develop the paid media function
• Optimize Search, Social, and Programmatic campaigns
• Improve acquisition efficiency and ROI across channels

Launch and Scale Event-Based Lead Generation

• Build a repeatable event-to-pipeline engine.
• Design and test a portfolio of lead generation events
• Establish measurement frameworks for event ROI
• Work with Sales and Field teams to convert event engagement into pipeline

Build the Foundation for Account-Based Marketing (ABM)

• Develop the early infrastructure for targeted enterprise acquisition.
• Stand up ABM tools and processes
• Use paid media to warm target accounts and support outbound sales efforts
• Align marketing programs with enterprise sales priorities

Orchestrate the Marketing Funnel

• Act as the operational hub connecting marketing teams to pipeline generation.
• Collaborate with Web, Product Marketing, and Creative teams to optimize conversion
• Ensure sales has the assets and enablement needed to convert leads
• Define clear MQL criteria and handoff processes with Sales

What you already bring to the table:

• Proven experience leading performance or growth marketing teams
• Experience supporting sales-led or enterprise go-to-market motions
• Strong track record building pipeline generation strategies
• Experience managing cross-functional marketing programs
• Experience implementing or operating Account-Based Marketing programs
• Experience designing and scaling event-based lead generation
• Strong understanding of marketing funnel optimization
• Experienced people leader who builds strong, accountable teams
• Comfortable building processes, measurement frameworks, and new operating models
• Excellent communicator across marketing, sales, and executive stakeholders
• Builder mindset — able to create structure in ambiguous environments