Brand Manager

Summary:

​Tekion is looking for a Brand Manager to own the day-to-day brand operations that shape how the world sees us. You will manage brand initiatives, standards, digital asset management, website content, and customer storytelling — ensuring consistency and impact across every touchpoint. You will balance creative direction with process optimization to strengthen Tekion's market identity and drive customer engagement. This is a high-visibility role at the intersection of brand strategy, content operations, and cross-functional collaboration. 

Duties & Responsibilities:

• ​Collaborates with cross-functional teams and platforms within marketing and across Tekion including product, product marketing, emerging product, value, sales, and design to deliver cohesive brand experiences  
• ​Drives customer story development and maintains existing content assets, ensuring they reflect current product capabilities and brand standards 
• ​Executes, and maintains customer-facing content across external communications, digital channels, and go-to-market materials — ensuring messaging reflects current product capabilities and brand standards 
• ​Owns the digital asset management ecosystem and sales enablement library, organizing and governing resources across platforms to ensure accuracy, version control, and brand consistency 
• ​Conducts market research to understand industry and competitor initiatives and applies insights to optimize brand activities. 
• ​Identifies and implements workflow process optimizations that improve production efficiency, review cycles, and cross-team coordination. 
• ​Guides creative teams on marketing concepts, content direction, and visual storytelling. 
• ​Champions the brand internally, ensuring cross-departmental understanding and alignment with brand standards. 
• ​Supports event marketing through content and product messaging guidance, and on-brand asset delivery 
• ​Participates in product roadmap discussions to maintain current knowledge of product updates, capabilities, and releases — and translates relevant insights back to the marketing team 
• ​Leads the development of annual market trend analysis and competitive positioning content that serves as a foundational marketing resource throughout the year 

Qualifications:

• ​4+ years of experience in marketing, content operations, or related roles — with demonstrated ownership of brand programs from strategy through execution. 
• ​Bachelor's degree in Marketing, Communications, Business, or a related field 
• ​Proven success managing brand campaigns, content programs, and cross-functional marketing initiatives 
• ​Hands-on experience using AI and AI agents to streamline content production, optimize workflows, or accelerate creative processes  
• ​Strong creative judgment and experience producing high-impact content and messaging 
• ​Excellent communication, organizational, and stakeholder management skills 
• ​Ability to follow established project management processes, track deliverables across workstreams, and meet deadlines in a fast-paced environment 
• ​Highly organized, adaptable, and collaborative — comfortable navigating shifting priorities, managing multiple stakeholders, incorporating feedback from diverse perspectives, and working cross-functionally with minimal friction 
• ​Experience in the automotive or dealership technology industry, preferred but not required  
• ​Proficient across core marketing and business tools, including Microsoft Office, Apple/macOS, email platforms (e.g., HubSpot), survey tools (e.g., Microsoft Forms), and collaboration platforms such as SharePoint and Confluence 
• ​Excellent written and verbal communication skills with strong attention to detail 

Perks & Benefits:

• Competitive compensation and generous stock options    
• 100% employer-paid top-of-the-line medical, dental and vision coverage   
• Great benefits including unlimited PTO, parental leave and free snacks and beverages   
• The opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies    
• Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper     
• Work on the latest and coolest technologies – everything is home-grown and built ground-up    
• A dynamic work environment with a strong sense of community and collaboration    
• The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy    
• Exciting opportunities for career growth and development    

Current Tekion Employees – Please apply via Greenhouse Internal Job Board