Content Operations Lead (Brazil - Remote)

🧩 About Alts

Alts Digital is a fast-growing, bootstrapped group that builds digital ventures shaping how people engage with information, make decisions, and create value online. We specialize in guiding users to the best services for their needs, driving customer acquisition for leading brands in the iGaming and Fintech sectors. Based in Portugal and operating as a remote-first company, our diverse team of 50+ members from + 10 countries serves thousands of customers worldwide. As founders, designers, adventurers, coders, parents, and animal lovers, we move fast, think ambitiously, and are passionate about building products that make an impact. We’re excited to welcome a new Content Operations Lead to join our journey. 🚀

💻 About the role

This is not a traditional content manager role.

As Content Operations Lead, you will own content systems end-to-end across our iGaming websites — from idea → prototype → execution → measurement. You’ll design scalable workflows that blend human creativity, automation, and AI to deliver high-quality, high-impact content for the Brazilian market.

You won’t write every piece yourself — but you will be accountable for how content is planned, produced, structured, measured, improved, and shipped. You’ll work closely with Product, Data, and Outreach, acting as a driving force behind content performance in competitive, fast-changing markets.

In general, this role means:

• Turns ideas into working prototypes (Figma, Miro, Lovable, Replit, or equivalent).

• Designs end-to-end workflows for content creation, QA, structure, and automation.

• Can operate with real ownership, pushing initiatives forward without hand-holding.

• Understands constraints (no user accounts, no login, dynamic operator sites) and adapts methods accordingly.

• Communicates with clarity — not buzzwords.

• Moves concepts into production-ready outputs with measurable goals.

If you’re looking for a role focused mostly on editorial writing, this isn’t it.

If you’re excited to build, test, automate, and ship — then this is your place.

👩‍💻 What You’ll Be Doing

• Own and scale content systems across web and mobile: templates, modules, automation pipelines, workflows, and quality standards.

• Prototype new content formats and features, translating ideas into tangible mockups or MVPs.

• Design workflows that use AI, human editors, and automation for reliable, scalable output.

• Define execution plans with clear steps, constraints, and expected outcomes.

• Measure what matters, setting KPIs for content performance, UX quality, and operational efficiency.

• Prioritize strategically, grounding decisions in frameworks, impact, and opportunity sizing.

• Plan and manage content calendars, integrating insights from Product, Data, SEO, and Outreach.

• Apply UX and clarity principles to ensure content is genuinely helpful, usable, and conversion-oriented.

• Analyze competitors and leverage insights to stay ahead in Brazil’s fast-moving betting market.

• Support digital PR and outreach, contributing local insight, strategic angles, and content hooks.

• Continuously optimize, running experiments and proposing improvements backed by data and reasoning.