Marketing Strategy Manager

This is a remote position

COMPANY OVERVIEW
AAPC (www.aapc.com) is the nation’s fast growing (and now largest) training, certification, and solutions association in healthcare supporting more than 300,000 members across health systems, hospitals, facilities, payers, and practices. Traditionally focusing on the needs of individual member needs, AAPC has recently expanded its enterprise growth efforts to meet the increasing demands of healthcare organizations, educational institutions and licensed instructors.



JOB POSTING
AAPC is seeking a Marketing Strategy Manager, responsible for executing the global, integrated B2B marketing plan for AAPC’s product lines. The role directly reports to our Vice President of Enterprise Growth Marketing and will play a critical role in AAPC’s enterprise business strategy & marketing leadership. We are seeking a highly motivated leader who will develop and execute the marketing plans and campaign strategies to achieve AAPC’s strategic growth initiatives in the enterprise space. This leader’s mission will be to partner with other B2B leaders within the organization to ensure close alignment of marketing plans to our increasingly complex enterprise growth needs.

This influential leader collaborates with our creative team to ensure compelling, timely and impactful campaign content is developed, delivered at the right time in the customer journey. This person will also work with our Director of Enterprise Marketing to ensure tracking, measurement and ROI of marketing investment is continually improved.

Our Marketing Strategy Manager will design and deliver strategic marketing campaigns based on qualitative and quantitative market research, existing campaign data, and competitive intelligence. This highly strategic role will leverage data and technology across various platforms to drive insights and enterprise sales growth. The best candidates will have a history of success in B2B, healthcare, tradeshow exhibiting, and digital marketing.

Responsibilities:

 

• Generate omni-channel campaigns (email, social, digital, etc.) to drive new leads, pipeline, and customers across B2B solutions and services. 
• Develop and execute strategies for expanding existing clients’ adoption of new products and services to, by creating value propositions, product briefs and sales support materials for our products, solutions and services based on target customers and user personas.
• Work closely with Sales teams to develop comprehensive communication strategies to maximize client engagement and adoption and utilization of existing products and services.
• Support the Sales team with appropriate messaging, positioning and sales tools including white papers, keynotes, sales sequences, and web pages.
• Maintain ongoing product feedback loop by collecting and analyzing customer feedback, reviewing usage analytics and using the data to inform our product strategy and roadmap.
• Identify speaking and presentation opportunities at tradeshows and work with the Events and Product teams in establishing a strong and effective presence.
• Leverage market and competitive data to identify new market opportunities.
• Translate data into effective market and intelligence reports and dashboards to measure success of B2B campaigns, optimize key initiatives, and identify gaps in marketing funnel.
• Stay current with industry best practices and suggest innovative solutions for intelligence gathering and processing.
• Manage logistics for annual healthcare tradeshows to help build the AAPC brand and drive new pipeline. 
• Mine and manage customer data to drive enterprise sales growth.

• High degree of professional and personal integrity.
• 5 - 10 years of Marketing and Sales experience, and/or equivalent in healthcare.
• Experience using digital programs at scale in complex environments.
• Demonstrated experience in planning, prioritizing and implementing marketing strategy in line with company objectives.
• Experience in building brand awareness and recognition globally.
• Customer-centric focus and able to identify and meet customer needs.
• Entrepreneurial mindset and able to work well in a rapidly changing environment.
• Demonstrated ability to effectively communicate, motivate and inspire cross-functional teams with professionalism and clarity.
• Fluent and up to date with the latest digital and analog marketing research trends, technologies and approaches.
• Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs.
• Metrics driven with an ability to see through complexity and help teams focus and prioritize on the biggest opportunities.

• Competitive salary and benefits package.
• Flexible, remote work environment.
• The opportunity to make a significant impact on our business and work with a fun, collaborative team.
• Professional development and growth opportunities.

About AAPC:
AAPC (www.aapc.com) is the world’s largest and fastest-growing training, certification, and solutions association in healthcare.

AAPC Values:

DRIVEN | Self-starts and stays highly motivated to achieve ambitious goals. Shares contagious energy and enthusiasm liberally. Takes initiative without always being directed. Demonstrates confidence in decision-making and effectively balances autonomy and authority with accountability.

HUMBLE | Learns, adapts, and improves relentlessly. Seeks feedback without insecurity and implements coaching. Recognizes others' contributions gratefully. Approaches work and relationships with an abundance mentality. Places the needs of others above self.

TRANSPARENT| Integrity-centered, honest, truthful, and trustworthy in all aspects of work. Keeps commitments to external and internal parties. Holds self strictly accountable, valuing the trust placed in them by others.

SUPPORTIVE | Empowers and uplifts others. Listens actively and responds with empathy and understanding. Prioritizes well-being and growth of team members and customers ahead of own interest. Faces challenges together, believing in collective strength and unity.

INNOVATIVE | Entrepreneurial spirit with a scrappy mentality. Dreams big, sees opportunity, pursues full potential, and finds ways to accomplish the impossible. Rolls up sleeves and does real work. Works quickly, intelligently, and flexibly.

AAPC is an Equal Opportunity Employer.
This company is committed to fairness and equal opportunity in our hiring practices. We do not discriminate on grounds unrelated to a candidate's ability to perform the duties of the job. Our focus is on finding the best person for each role, based on merit and fit, to ensure success both for our company and for the individual’s professional growth.
 

We are an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, disability, religion, national origin, or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above-listed items.